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Updated over 5 years ago on . Most recent reply

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Hayes Mercure
  • Atlanta, GA
11
Votes |
20
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Direct Mail(Handwritten Letter) Follow Up?

Hayes Mercure
  • Atlanta, GA
Posted

So I've done a first round of handwriting owners of off-market properties that I'm interested in. I plan to do a monthly follow up. For the follow up, I'm not sure what to write. Am I essentially saying the same thing as my initial letter? That I really like the property, I'd love to talk to them about buying it, if they are interested in selling, etc.? Or should it be shorter and more of a "just checking in" type of letter?

Any insight/advice is highly appreciated!

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Michael Quarles#1 Marketing Your Property Contributor
  • Flipper/Rehabber
  • Bakersfield, CA
3,644
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Michael Quarles#1 Marketing Your Property Contributor
  • Flipper/Rehabber
  • Bakersfield, CA
Replied
Originally posted by @Hayes Mercure:

So I've done a first round of handwriting owners of off-market properties that I'm interested in. I plan to do a monthly follow up. For the follow up, I'm not sure what to write. Am I essentially saying the same thing as my initial letter? That I really like the property, I'd love to talk to them about buying it, if they are interested in selling, etc.? Or should it be shorter and more of a "just checking in" type of letter?

Any insight/advice is highly appreciated!

Dont just use handwritten Letters. Mix it up... 

Different people are attracted to different things. A highly educated person may rather read a longer typed letter where a busy house husband/wife may not have the time and a Postcards fits them perfect. 

Mom and Pops may like the personal approach of the Yellow Letter.

Since we dont know what someone likes only that they are qualified to sell us their home I send a series of 6 pieces. 

  • PixList Postcard
  • Yellow Letter
  • Text Postcard
  • Typed Letter
  • ZipLetter
  • Naked Letter

The list is compiled of 

  • 30% + equity
  • SFR
  • Under Median
  • 5 Years of ownership
  • No Corps or trusts

Happy House Hunting 

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