John C Maxwell for leadership and motivation Dave Ramsey for personal finance Psychology of the deal by Tim Owensby for marketing Library for negotiations(many good authors) Good to Great by Jim Collins for Strategy and Motivation On Bullsh*it by Harry Frankfurt for levity library for time management(many good authors) library for Copywriting for marketing and advertising(many good authors) Landlording by Leigh Robinson 36 hour real estate investing course by Jack Cummings The list for real estate stuff is almost endless.

hmm...the best thing I can suggest to you Tommy is to check out elance.com or getafreelancer.com and hire a professional copywriter to do this for you.Some time it is best to outsource our work to professionals rather than write it ourselves unless you have the experience in writing up a sales letter/postcard.

That's because our emotions are different at different times and these affect our decisions and to some extent, our actions.You've inadvertently stumbled into a new challenge: an opportunity to learn that you need to become a (better) copywriter.

One way is through virtual assistant which will do copywriting and good photos if needed. 

I'm not married to it being real estate specific - any direct response, copywriting or direct mail specific courses - go!

So, who is doing your copy writing?

I'd like to copy write it so the owner would have a reason to include me in the business.

So use that knowledge to tailor something that will benefit the person opting in.I recommend writing your own follow-ups/autoresponder messages unless you can find a copywriter who knows the industry.Make them informative, short and sweet so that they are consumable.Good Luck!

Learn to sell on the phone and in written copywriting.

The original poster queried about the merits of what is essentially a copywriting question.IMHO, condolence statements from strangers are inappropriate and insincere.