Direct mail library for probate campaigns

[Jody Young]

I'm curious about the content of the letters that my fellow BP'ers are sending to probate leads. Since frequency is important over time (until the property sells or the deal is done), does everyone send the exact same letter/post card month after month? After 3 or 4 letters, I'm not sure how many other ways I can emphatically offer to buy the subject property using different words but the same branding.

Any suggestions would be great, also would love to hear from @Sharon Vornholt and @Michael Q if possible.

[Rick H.]

I doubt if people will offer you their (effective) letters for free. Nor do I expect that everyone is sending the same letter.

When you go out to eat, you don't go to the same restaurant or order the same meal off the menu every time, do you?  I certainly hope not. How boring would that be!

That's because our emotions are different at different times and these affect our decisions and to some extent, our actions.

You've inadvertently stumbled into a new challenge: an opportunity to learn that you need to become a (better) copywriter. It's always amazed me how I can write a letter which motivates a complete stranger on the other end to take a certain desired action. That's the challenge of a direct response mailer, like yourself.

I started mailing nearly 40 years ago; probates about 25 years ago. I like a heads up letter, a letter that addresses each concern or problem encountered along the way, and different usp's and headlines. 

If you're stuck on four or so, your just talking about YOU! Your letters should be about them and how you understand the type problems they encounter and how you provide them relief from the things that bother them. Also, the job of most letters is to get the reader to contact you, NOT to do a brain dump. Think thru the process and see that using some generic free letter would never be in your best interest.