They are all saying the trend is for a slowing market.

Originally posted by @Tom Conant:Here’s a different way to phrase my discussion point in response to the other comments.

My gut tells me to go shorter with not too much detail and to stay away from trite phrases, e.g.

A recent BP blog article by Scott Trench had the phrase “. . . guys like us here on BiggerPockets . . . “ I commented about the gendered language, because if people don’t realize they’re doing it, it can never change.  

@Tom Scott  I love this phrase... 

Anyone have some good key phrases for yellow letter mailers?

@Brandon Luke   on of the best ways to learn how to sell and CLOSE is being in a group setting and listening to a teacher then having salesmen chime in on how they do it or what key phrase's they use..

We are bombarded with sales pitches, phrases of leading questions and even a teenager as the receiver in that communication can spot the difference in getting assistance or information and a sales statement.

But, as long as there is full disclosure of the process at some point I don't think there is any significant deception in any wholesaler using the phrase. 

Use emphasis to draw the eye to certain words or phrases you want to highlight.