Direct Mail Campaign; almost ready to launch!

[Account Closed]

Hello everyone. I recently asked for some feedback on how to begin our direct mail campaign. Now with much more knowledge, we only need a little clean up before our launch. 

Anyone have some good key phrases for yellow letter mailers? I'm looking for something aside from the typical phrase that screams investor. (ie; We have cash! Sell us your house!) Something a little more personal. Anyone willing to share samples of successful letters they have used? 

I will be the one answering all responses. What type of check list/script do you guys use to screen callers? Specifically, interview questions that you quickly ask to know whether or not you have a deal? 

Thank you all in advance for your feedback! 

[Curt Davis]

@Account Closed

First off, your last name is the best!!!

Ok, when they call you you should find out the following:

Tell me about your house? (  Listen to everything they have to say )

Find out about any repairs need or what updates have they made. 

Ask them if they owe anything on the home?  If they tell you they owe $125k and the area is only worth $70k there is no deal here.

I always say this, " It sounds like you have a really nice house, can you tell me why you are looking to sell it? ".  Here you are looking to find out how motivated they are.  

Then I ask them how much were they hoping to sell it for? Based on how much they state can possibly make or break if I want to proceed further.  

If you find out that you and the owner are just a little too far apart I always say this, " If anything changes please give me a call ".  I have had many call me back 30-60 days later and then made a deal.  

What is really important here is if you can purchase the home cash, truly cash purchase or if you have buyers lined up.  It will give them more sense of security knowing you will buy it.

Hope this has helped a little.