Direct Mail Campaign; almost ready to launch!

[Account Closed]

Hello everyone. I recently asked for some feedback on how to begin our direct mail campaign. Now with much more knowledge, we only need a little clean up before our launch. 

Anyone have some good key phrases for yellow letter mailers? I'm looking for something aside from the typical phrase that screams investor. (ie; We have cash! Sell us your house!) Something a little more personal. Anyone willing to share samples of successful letters they have used? 

I will be the one answering all responses. What type of check list/script do you guys use to screen callers? Specifically, interview questions that you quickly ask to know whether or not you have a deal? 

Thank you all in advance for your feedback!