Also, you can re-read my post, as I mentioned the exact phrase that you said to me, ordinary and necessary.Again, this is to broaden Marie's horizons.

We should never explain the terms however saying the phrase is extremely helpful when negotiating at a later time.

They are bullying investors over a common phrase that has been used for decades.  

'We Buy Houses' has been trademarked for a long time, and more recently they sold to a company that now claims to be enforcing the phrase under their trademark rights.It seems like a very generic phrase, so I am wondering if their trademark will actually hold up?

@Tom Scott  I love this phrase... 

Anyone have some good key phrases for yellow letter mailers?

@Brandon Luke   on of the best ways to learn how to sell and CLOSE is being in a group setting and listening to a teacher then having salesmen chime in on how they do it or what key phrase's they use..

We are bombarded with sales pitches, phrases of leading questions and even a teenager as the receiver in that communication can spot the difference in getting assistance or information and a sales statement.

But, as long as there is full disclosure of the process at some point I don't think there is any significant deception in any wholesaler using the phrase. 

Use emphasis to draw the eye to certain words or phrases you want to highlight.