The deposit/monthly fee has no bearing on influencing behavior in my experience. 

I doesn't really care about 700, but that guy's attitude and behavior really pissed me off.

Hello does one change their display name on BP my name is Phillip not Lorenzo lol 

It's about the behavior of the animal and how responsible is the pet owner. 

You attract the kind of tenant by the image you display.

IMO that would not solve the problem this tenant has, which I believe is they spend every "spare cent" and then discover bank fees or some other "emergencies" have eaten some of that "spare" money.As already mentioned above, rather than you training the tenant that you will not tolerate late rent payment without the late fees being paid, the tenant has instead trained you the landlord to allow the tenant to get away with this behavior with paying late.

I can't believe there is a signed contract with specific languages dictating behaviors of both sides - Buyer AND Seller, and yet Fannie Mae breaks their rules all the time, never met any of their deadlines, and suffers no consequences.

Like in CA you need to be NMLS licensed and state licensed or a CA real Estate broker or have a CA consumer finance license.. so anyone offer loans in CA that does not have those licenses prominently displayed on their websites is not licensed to lend there. 

They can justify their own bad behavior, because you are not honest yourself.This "fear" comes down to landlords not wanting to feel responsible for issues.

The tax projections don't always take into account how the changes affect behavior.