We send two pieces of mailers, Yellow Letters & Post Cards.

Time to add some more threads that touch on this topic:http://www.biggerpockets.com/forums/12/topics/78306-what-are-some-questions-you-ask-sellershttp://www.biggerpockets.com/forums/93/topics/78307-potential-sellers-to-call-or-not-to-callhttp://www.biggerpockets.com/forums/93/topics/44805-cold-call-or-send-a-letter-postcard-http://www.biggerpockets.com/forums/21/topics/78315-scripts-for-cold-calling-prospecting-etc

You can do postcards for about 60 cents (total); the "yellow letters" cost about DOUBLE that, so I'm not a huge fan of letters.

I am actually doing post cards and keeping it very simple.

Postcards.

Also, Iam marketing to absentee owners can anyone give me any tips on what to put on my letters or postcards?

I'll be sending out postcards for the 4th through 7th mailings.Question: For those that send out letters, do you change up the message for each mailing if so what do you say on your 4th,5th,6th, etc...?

My postcards talk specifically about the ways I can help the property owner with a number of possible scenarios that they are likely dealing with (I can do this because my lists a pretty targeted, and there are some known facts about the people I'm contacting).The words "at a discount" ARE mentioned specifically in my voicemail message (which is what I was referring to above - sorry if I was too vague on that).

I was strictly using post cards, probate leads, and Craigslist but read how YL was THE marketing strategy.

I have found people care about what you can do for them rather than what you look like etc.If you have limited space on a postcard to get a CTA (call to action) across the last thing you want to do is put a big picture of yourself taking up space.Don't go too big with the marketing pieces too soon and run out of money.