Yellow Letter Frustration

[Niki Cunningham]

I've learned a very expensive lesson: to get my list myself! I placed my first yellow letter campaign with 500 letters, sending out 100 per week. What I thought I was getting was an absentee owner's list for my county. What I actually got was 30 absentee owners out of 500. I'm starting week three of a five week campaign and I've had four calls my first week of owners saying my property isn't for sale. Week two, zero calls. I just got off the phone with the company I used and they said, well next time get all absentee owners because you ordered absentee and owner occupied. From the beginning I knew all I wanted to order was absentee, so I'm not sure what happened...but it will never happen again. The Lesson: I will always get my own list so I know what I'm getting.