Direct Mail: My Game Plan - thoughts/suggestions. . .

[Arthur Garcia]

Hello BP,

After months of offering "highest and best" only to get beat out to hedge funds all too willing to offer full market value. I've decided to go strait to the source and I started mailing directly to Homeowners.

I'd love to get YOUR feedback and opinions. As someone who struggled to find a case study of someone's direct marketing journey from A-Z, I decided to post my progress via the BP Blog.

I've posted my strategy and more details on my latest post here:http://www.biggerpockets.com/renewsblog/2013/04/04/direct-mail-case-study/

Please head over and leave me your feedback in the comments sections on the post or leave them here.

Thank in advance!!

AG

[Joel Owens]

Hi Arthur,

I do not like the red hand writing. It is hard to read. People form an opinion about you and your marketing piece right away. After the first look it is hard to get that opinion to change if you start off wrong.

I guess your picture was to add more of a personal touch. I have found people care about what you can do for them rather than what you look like etc.

If you have limited space on a postcard to get a CTA (call to action) across the last thing you want to do is put a big picture of yourself taking up space.

Don't go too big with the marketing pieces too soon and run out of money. You need now money but only a small percentage maybe 10 or 15% that respond will be immediate. The other will be somewhere in the process of doing something. Might do something 1 month or 1 year from now. That is why mailers have a snow ball affect.