From there we do Internet > then outdoor (Billboards) > then Broadcast (TV & Radio) > then market and audience specific advertising.  

Who is your target audience?  

Your audience is out there.

But, as a marketing professional, I am pretty convinced that you should market to both narrow (very targeted) and broad (less targeted) audiences.

As with my first round I feel it's important to build a brand and relate to my audience, so I'm not changing anything in the letter as far as content, but I'm certainly open to other suggestions if anyone has any they'd like to share.

Before you spend your 800 monthly budget on your direct mail campaign, you need to first identify your target audience which you've already done with your 1500 absentee owner list.

@Carson Sweezy I would say that you need to be laser focused on your "audience".

The results will tell you what type of property your wholesale buyers are wanting to buy and you should try and filter to that audience when possible for your seller lists.3) Lastly the results will tell you both the price point wholesale buyers are willing to pay and which area of your city has the highest likelihood for your wholesale success.

Chris Soignier I am learning as with other members feedback that the direct mail approach is better because of the ability to filter a list to specifically target your desired audience.

Hi Yetzul - Your target audience for buying properties are motivated sellers.