Yellow Letter Campaign

[Bill Sonzogni]

Hi All - So I'm pretty new to the site and already I feel as though it's been a huge help - example being my Yellow Letter Campaign. For the past couple months I've been sending out letters focused toward a specific demographic within my target market. They were essentially just standard Word formatted letters printed on white paper in Times New Roman in black ink. My response rate has been about 12%, no deals from it yet, but i'm definitely building a pipeline. Obviously from reading on here though I've quickly learned that my chances for an increased response rate increase fairly significantly by switching a few things up. So for my 2nd round of marketing I'm going with a handwritten font I liked, going to use red ink, use both sides of the paper, and still going to hand address the envelopes. As with my first round I feel it's important to build a brand and relate to my audience, so I'm not changing anything in the letter as far as content, but I'm certainly open to other suggestions if anyone has any they'd like to share. Thanks in advance for your help!