Competition in Direct Mail Marketing

[Matt Spenn]

Hello everyone,

I am fairly new to real estate investing, and I wanted to get people's opinion on direct mail marketing and competition. I recently did a mail campaign, and only got about .5% response rate. In speaking with one of the leads that called from my postcard mentioned that he has received several other postcards from other investors. (Unfortunately, I don't think I will be able to turn this lead into a deal either). This got me to thinking, how many other pieces of direct mail have my potential leads already have received, and how do I stand out or get better at this type of marketing.

I've heard the argument, that just because someone got 10 postcards from other investors, doesn't mean they won't call you because they weren't needing to sell with they received those cards, and maybe yours will hit at the right time. Any other thoughts?

Thanks!

[Paul Sorgi]

Stay in the Game. How many of the your competition are still in the game? Most quit after 1 mailing. You need to consistently hit your list anywhere from 3-7 times or more. They will call when they are ready.

Keep your message simple.

Mailing 1

"I am interested in buying your house"

Mailing 2

Did you get my letter last month?

Mailing 3

My name is and I help people with get out of debt, payoff liens,....

call or visit my website

Mailing 4

Testimonial of someone you have helped out

The above are ideas to get your juices going but you need to create a campaign and stick to it. Your response rate will increase with each mailing.

Remember 95% of your competition will quit.