You are missing a massive audience by not going on the Mls.

If this property has no well defined target audience, it will be very difficult to design your leases to match the audience.

I thought marketing to a wider geographic audience would produce more interest.

Case studies are expensive to produce and don't really have an audience.

Currently the unit is rent ready, but it is very basic / utilitarian, with section 8 tenants as the main audience.

Marketing strategies that work are used consistently for an extended period of time, target 15,000 + people for each marketing event, contain offers that are relevant to the target audience, and take advantage of technology before it’s overused.  

Given the short-term nature of mid-term rentals, including utilities can make your property more attractive to potential tenants, but it’s essential to factor that into your overall rent pricing.The best way to go about this is to ensure your listing is visible to your target audience.

I do also think the "glamping" style will reach a wider audience then just roughing it, backpacker style.

It's why we partnered with them to ensure our BiggerPockets audience has access to the top companies in the space.

This helps us reach a broad audience while also maintaining a strong local presence.