Look for reviews, recent closings, social media presence, and responsiveness.

Quote from @Josh Green: I personally am buying and helping clients buy in the Tampa Bay Area for a few reasons:Here, you have a historically strong and consistent tourism presence, limited land/STR allowable areas, highly liquid property compared to selling a cabin in the woods, all 9 classes of visitors in the STR sector, and appreciation.

That said: I stay away from townhomes due to the presence of HOAs; they can make decisions you are not party to which can materially effect your cash flow.

I'm a wholesaler new to Las Cruces and learning more about the city everyday.The military and college student presence in Las Cruces is strong.There is a ton of small multifamily properties (for the size of the city)I'm very optimistic about this market.

@Wayne Brooks this is a very old one.. there was a guy in 'Colorado who had a huge internet presence and had the same deal... he got indicted and put out of business maybe someone will recall his name... when he was going big.. you would see 5 to 10 craigs list ads all saying the same thing we buy notes.. then you talk to the individual and they knew nothing about the business and read from a script..

Developer/builders will continue to wisely throttle production and, will continue to "own" to net unit available market in market share presence now held at about 2X "norm" market share. 

They can’t spend $5,000 per month on marketing, pay $1500 for a professional web presence, pay $600 monthly for SEO; or afford to pay VAs to screen responses.  

The writing on the wall tells us Airbnb will be the biggest player in this space very soon (if they aren't already), and I want a good presence on there, with great reviews and Superhost status.Just my take.

(Investigate the presence of Fortune 100 companies and industry diversity, using resources like metropolitan council reports and broker websites (e.g., CBRE, Colliers).)Affordability: Ensure household income has grown at least 1% YoY for the past 20 years.

Well, if you’re looking for more ways to boost your online presence with professional headshots, I found a service that might interest you.