For example, companies like oursdon't sent out the old school  yellow letters that say "My wife and I want to $BUY$ your house..." because that's not consistent with our brand image.  

Here is a google image of property.

@Ali Boone Thanks for the article.Lane Kawaoka Nobody random would probably want to partner with me unless they need money.

Yes hard money has been traditionally had an image of taking care of those "hard to do loans" but their is also a boundary we face.  

The opinions expressed may or may not be rooted in truth or just my random thoughts.

The opinions expressed may or may not be rooted in truth or just my random thoughts.

The opinions expressed may or may not be rooted in truth or just my random thoughts.

Other benefits include Tenants refer other tenants (because they are treated right) and those referrals are usually in good financial standing as well, tenants are not as "quick to blame the landlord" when something breaks and maintenance requests actually decrease because they have a positive image of landlord and try to fix minor repairs, it also shows throughout the company the attitude of owners and that this is not just a numbers business but a PEOPLE BUSINESS.

whoops. the PDF didn't attach. here's an image version:

I randomly stumbled upon Bigger pockets and happy i did.