National Branding

[Robert Burns]

How important is national branding and associating with a national brand, ie..We Buy Houses, Homevestors, We Buy Ugly Houses, etc? I want to bring my REI business to the next level and I focus on wholesaling. I'm currently doing about 1 deal a month but my goal is 4 deals a month. I am considering buying a license or franchise with one of the national companies to use their branding to separate myself from all the "I Buy Houses" local guys! Is it worth or should I just take that money and increase my marketing?