If you're not sending thousands and at a repetitive schedule you're probably not going to see the results you're looking for.

Here's a few tips on direct mail:1) It works through repetition.

Right now I'm using 8 1/5 x 5 1/2 but I'm tempted to try the 4x6's - since I anticipate mailing each person at least once a month for a year, I'm thinking repetition might be on my side with the smaller card versus mailing only 2-3 times with a larger card.

And Josh's business is page views and selling stuff so I'm not certain he minds repetitive questions.

The only variables on your list that aren't (currently) on mine are 6, 6b and 7 - because I'm doing straight text campaigns with no graphics and I'm just going for repetition.

They now have the time to select each and every activity they want to be involved in.Joel- your plan is well thought out and as long as RE continues in "repetitive cycles", it will work well.

IMHOSet your budget, decide on a prospect group, build your list, mail your list repetitively.

I feel like I'm catching 5 little nuggets of info each day after sitting through the hypnotic sales repetition 

.: repetition.

Showing up and trust and repetition...while breathing....that's pretty much all there is.