First direct mail campaign

[Brian L.]

What's a manageable sized direct mail campaign for the first time?

I need to test my letter, test my business processes and properly follow/work every lead knowing that I am not an expert in ARV and repair costs. I want to effectively handle the flow as I will have a huge learning curve.

Basically what I'm asking is what should be a large enough mailing to get me leads to work on, while at the same time knowing that too many leads will go wasted. Is it 200? 500? 1000? 2000? Thoughts?