All Forum Posts by: Roy Assaf

@Jerry Puckett now I learned that yellow letters are the wrong approach for multifam, Not even one call and we checked all the basics including our phone number multiple times. I'll work on the list again and possibly change the zip code. thanks

@Dev Horn thanks! we have a feeling that maybe our text should be different for the Brooklyn crowd. will try that and keep you posted

@Aaron Junck it's a basic yellow letter format not too long not too short.
It's possible that the letters are going to property management companies but how can I know? thanks

@Michael Quarles do you think that would be the reason for not receiving even one phone call? have you experienced something like that with your clients? thanks

BP marketing experts, I have a question:

We started our direct mail (yellow letters) a few months ago in a hot area in Brooklyn, NY.

We bought an absentee owner list from listsource and we decided to send out 400 letters each mailing for a period of six months.

We know the area well and we chose multi-family houses that all have 40% equity in it (listsource even re-ran the list for us to double check) and the last sale date of 2009 and before.

The first mailing went out in November and two weeks ago we sent the third mailing. So far since November we haven't received even ONE phone call. I'm not talking about a deal but simply a seller calling us! (and our phone number definitely works)

Since we are new to the game, I wanted to ask the marketing experts out there if you think that we should stop with this list and buy a different list in a different market.

Also, do you think that in such an expensive and hot market like Brooklyn, maybe 400 letters aren't enough to generate results? 

If there are any investors out there in Brooklyn who have been successful with direct mail, I would love to hear your advice.

Any help would be great as we are trying to figure out how to move forward.

Thanks

@Bill R. Hey Bill, that's great. I haven't heard of it and will look into it right away. Thanks

@Javier Diaz thanks much man! at some point I want to subscribe to property shark but for now I'll start with city-data.

BP friends,

My partner and I have been driving for dollar around the streets of Brooklyn (NY) and we got many addresses of vacant houses / distressed properties. We are trying to find the phone numbers of the sellers to call them up.

Street easy and Advanced background check have phone numbers that are out of service and after researching online I couldn't find other free sources. (We have over 300 addresses and it wouldn't make sense to pay for each lead.)

Public records aren't investor friendly to say the least here in BK...

We can't wait to start already with the cold calls but frustrated that we can't figure it out.

Any suggestions?

Thanks much!

@Desmond Haylett I was trying the same thing a few weeks ago and got the same results as you. From my understanding the only way is to purchase a list

@Dev Horn and @Jerred Morris thank you for all the great ideas! This is really helpful, I'm getting to work now