All Forum Posts by: Nelly Licona

You'll need to re-purchase your list from Listsource every time you mail to it.

"Is my purchased list good for one-time use or multiple uses?
Each purchased list is good for one-time use only. This agreement is part of the ListSource User License Agreement."
http://www.listsource.com/resources/usage-tools/qu...
(about half-way down the page)

Just out of curiosity - why do people use letters in envelopes at all? Do these actually pull in a better response rate than a simple postcard?

I've been using the very basic 4.25 x 6 yellow postcards (with plain, black ink) for almost all of my mailings for the past five years, and I don't think I've ever gotten a response rate of less than 5% (at least, none that I can remember). What kind of response rates are you all getting with letters?

I keep reading about how everybody else is putting more into this than I am, which makes me feel like I must be missing something.

Don't the "letters in envelopes" require more paper, ink and postage (i.e. - a higher cost) to hit the same number of people? It seems like you could mail to a much larger list for the same cost if you just used postcards (which in most cases, can't be thrown away without the recipient at least glancing at your message for a split second).

School me! I'd love to hear some other perspectives on this.

Just out of curiosity - why do people use letters in envelopes at all? Do these actually pull in a better response rate than a simple postcard?

I've been using the very basic 4.25 x 6 yellow postcards (with plain, black ink) for almost all of my mailings for the past five years, and I don't think I've ever gotten a response rate of less than 5% (at least, none that I can remember). What kind of response rates are you all getting with letters?

I keep reading about how everybody else is putting more into this than I am, which makes me feel like I must be missing something.

Don't the "letters in envelopes" require more paper, ink and postage (i.e. - a higher cost) to hit the same number of people? It seems like you could mail to a much larger list for the same cost if you just used postcards (which in most cases, can't be thrown away without the recipient at least glancing at your message for a split second).

School me! I'd love to hear some other perspectives on this.

I've been marketing since last September and no deal yet. I will say my thinking was to get a deal and then worry about sending more letters or postcards to same address. I thought I will surely get a deal with 3-4000 yellow letters sent out. Don't let response rates fool you too, mine was around 7%. I know my market well too because of all the properties I've looked at and comps I've pulled. I will focus more on Postcards and also setting up a mail campaign every month from now on. Don't let anybody say this business is easy, it takes lots of telling yourself, (This Will Finally Be The Deal).