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Updated about 9 years ago on . Most recent reply

User Stats

1,158
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655
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John Horner
  • Flipper/Rehabber
  • Columbus, OH
655
Votes |
1,158
Posts

Horrrible Postcard Response Rate

John Horner
  • Flipper/Rehabber
  • Columbus, OH
Posted

I just wanted to share the results from my most recent postcard campaign.

So my first campaign was just over 200 yellow letters to a list of absentee owners with equity and I got above 12% response rate, but most were just tire kickers (I know 200 isn't many but glad I started small because the flood of calls I got were overwhelming the first time). So my second go around I bought a list of 650 absentee owners with equity. I used click2mail.com and created a mail merge postcard with the owners name and property address to catch their attention. With this most recent postcard campaign I received 5 calls. 5 calls on 650 mailers? I double and triple checked to make sure all of the information was correct, and the calls I got were to the correct addresses.

My thinking was that I would get less calls but more interested sellers. The yellow letters create a lot of action but most were just curious.

Any thoughts on my strategy?

  • John Horner
  • Most Popular Reply

    User Stats

    46
    Posts
    15
    Votes
    Matthew Ficorilli
    • Real Estate Broker
    • Pittsburgh, PA
    15
    Votes |
    46
    Posts
    Matthew Ficorilli
    • Real Estate Broker
    • Pittsburgh, PA
    Replied

    Listen to Podcast #12, #21, and #42. Great marketing wholesaling pieces.

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