Demand is fine right now. Screw the anecdotes, AIrbnb earnings reports and Airdna monthly reports provide the data. Demand is fine, still teetering on record highs. It's just that supply has EXPLODED.
Gas, whatever. Truck and SUV sales are at RECORD HIGHS. This isn't like 2008 where people were selling their big trucks for pennies and rushing out to buy hybrids so they could save at the pump. Now we have even better hybrids and full EVs and people are still shrugging off gas prices and buying big ole trucks and large SUVs at record paces.
We haven't seen the gas squeeze yet. We haven't seen the travel demand squeeze yet. Imagine what things are going to look like if we actually DO see those things decrease. And not just by a little bit. Right now all we have is a whole lot of supply and the crappy hosts that give themselves all of the credit when the market is strong but none of the credit when it's not who thought they were hot **** because they made money in a year where a blind monkey could make money are trying to blame their poor performance on gas and the economy. But the data is clear, those things may be looming, but they haven't actually hit travel demand yet. If we actually do get to that point those folks are REALLY going to learn a whole new definition of "struggling".
Those that keep grinding, go with the flow, actually put the effort in instead of trying to blame their failures on something else, and keep improving their listings, properties, and strategies will be fine. As always.