Hello all!
I recently bought my very first single-family rental, and I'm in the process of getting it fixed up now. There are still hammers to swing and paintbrushes to wield, but I am starting to look ahead at getting it rented out.
There is a light industrial plant (food and ingredients) that is very close to the house... their property line is about 8 houses away from mine, and the house front door is about a quarter-mile walk from the front door of the plant.
Even better, the company just expanded the plant with a second building, and have billboards up around town saying "We're hiring!" The starting pay they list on the billboard even fits nicely to where I think the rent for the house should be. My pitch to potential tenants would be simple... walk to work and save money!
So... how do I tell all these new employees, with wads of cash in their pockets, about my house?
I've come up with two ideas so far.
1. Create a small ad flyer for the house. Write a letter to the HR director, asking them to post the flyer on the employee bulletin board, and snail-mail the letter and flyer to them.
Pros: In theory, HR would like to know about housing options near their plant, because employees need a place to live.
Cons: HR may get a lot of this kind of stuff already and might be used to tossing it in the trash.
2. I think I've identified a couple of the employee "smoke holes", from driving by at various times of day. They are close to the sidewalk; I could walk up and talk to the employees without having to go through a gate or anything. Create a flyer as above, then walk up to an employee, ask them to post it on the bulletin board, and maybe offer them a little cash if that ad rents the house.
Pros: Everybody likes cash. Avoids dealing with the "gatekeepers".
Cons: Finding an employee who is willing to do it. The company may not like third-party ads on the board.
Are there other things that have worked for you?
This isn't the *only* way I plan to advertise this house - I will list it online as well (many sites via Postlets, my own web site, etc). I just figure my odds might be a little better with the employees of this plant.
Thanks!
Matt R.