All Forum Posts by: Kobe McDaniel

We don't look at detailed business plans. When I was in banking, I would get detailed business plans from borrowers, but we only looked at them when we were doing SBA loans. We typically are going to look at hard numbers and the experience of the borrower. If you're posting on this forum, I assume you're wanting to fund real estate investments...flips, rentals, spec construction, etc. You'll want to put together a "Schedule of Experience" listing the properties that you've done (or your realty clients have done) in the past. They will want to put together their entity documents...Articles of Organization, Operating Agreement/Bylaws, IRS SS-4 form, and a Certificate of Standing. They will want to gather the past 2 months worth of bank/brokerage statements complete with all pages. They will also want you to prepare a solid CMA on the subject property to show an As-Repaired Value (ARV) or As-Built Value. If it is a new build or rehab, then a detailed scope of work is in order with licensing and insurance info on the contractor. Depending upon the type of deal you or your client is doing, there will be more info that the lender will need, but this will be a great start. You don't need a detailed business plan, but you do need a plan including showing experience, what is the property going to cost, what is the rehab budget, and 1) What is the ARV or 2) if a buy-and-hold rental, what is the market rent. If it all makes sense, then there is a good chance you'll get a conditional approval with those items along with a list of anything else the lender needs for the project. Good luck!

I've built a few brands, and if I can be honest, no one wants to follow your real estate company.

No one cares.

There is a big trend right now with brands following off their radar. What people are looking for is originality and authenticity. 

What people want, is to connect with Kobe McDaniel

Think about the biggest investors you follow on social media, who are playing at the level of influence you want. 

Maybe you don't even want to be that big. But social media is attention, and attention is opportunity.

Who is Kobe? What is he about? What is he doing? What message are you passionate about, and can you share and talk about? We are in the knowledge economy right now.

@Ran Iarovich makes some great points. Who is your audience? Who do you want to attract to you?

It's pretty easy to tell you to post 5 reels a week and 2 carousels and use hooks, but that isn't really going to help you.

You have to have the deeper discussion of figuring out why you're posting, what it's purpose is, and what your long term goals are.