HELP! Wanting to do Social media for my Investing business

[Kobe McDaniel]

Hi BP Community,

I’m looking to start doing a bunch of social media stuff for my investing company but don’t really know where to start. I’ve got an instagram account made a few generic posts on it. I’m also making a website with Canva right now. Would love any and all tips and tricks to this part of the business. Thanks

[Ran Iarovich]

Firstly, I would identify what your goals are. Are you trying to grow your brand? Get more leads? Add more value to the community? All the above? 

Every goal for social media will have different strategies for how you can approach them. Once you have a general customer that you target you can start making content that is consistent and relevant. Social media is all about consistency and it can take months or years to build your account to the level that you envision. 

To stay ahead of the competition I would get some sort of social media tracker where you can track your progress as you go along so you can make your content better and better. I've heard great things about Loomly but if you were to post on Facebook and Instagram you can stick with Meta Suite. Maybe even ask ChatGPT to build you a content schedule for a month by month and week by week basis

( Planning - Building - Testing - Revising ) - Repeat will ensure you grow your account consistently. 

Let me know if you have any questions and if I can help. 

Best,

Ran