@Michael Quarles - Your direct mail system and postcards rock & I highly recommend your website (www.yellowletters.com), but it wasn't your Urgent Notice postcard that I was talking about. I got mine from a friend in Florida who wrote it himself. It's a great postcard, but it also generates a lot of angry responses. I always get deals from it. But it's pretty vague. It doesn't go right out and say, "I want to buy your house." It just says "I've been trying to reach you about your house at 123 Main St. It's important that you call this 24 hour recorded message."
I've promised the guy who gave it to me not to publish it or share it. It's pretty simple and people shouldn't worry about getting the same exact postcard to copy it. The key is to be creative and write your own. Make it personal and make it stand out from your competition. Make it different from what everyone else gets. Leave some mystery in it. And always do a 24 hour recorded message. You will always get more calls with that.
And for heavens sake, send something! Something something is better than nothing.
