All Forum Posts by: Justin Silverio

@Didier Prince Listsource will provide you with lists that everyone else is pulling. Keep that in mind. I have much more success when I pull niche lists like driving for dollars, tax liens, code violations, etc. And my best list is my super list where I identify properties that are on multiple lead lists. 

I hope that helps.

Overall, my advice is - JUST START! Make mistakes and then learn from them. You will get a lot more education from the mistakes than someone telling you how you should do something. Here are my details responses though:

1) Don't wait to get a website to start mailing. Just start mailing and stop pushing it off. You can create a website later or get one through oncarrot.

2) Professional letters and handwritten letters are used for different reasons and will elicit different responses. To start, don't worry about it though, just do what is easiest and keep moving. You can test tweaks to your letters/postcards later.

3) Talking to sellers is a completely different beast and this is where the magic happens. It is going to take time to get good and expect to mess up and stumble. However, this is where you will learn a lot. If you want a script, just PM me and I can send you my seller intake form.

Again, I can't mention it enough to just start. These types of detailed questions won't be impactful until you start scaling and getting better on the phones.

I used click2mail years back and I remember their system being a bit clunky but once you understand how to use it, I think it was fine. 

How big is the list? Is it in the right format - .csv?

I do a lot of driving for dollars and I'm hitting my prospects with direct mail first. I'm then following up with other forms of marketing. The reason I do it in this order is that 1) it's easier and more automated to send DM & 2) it's an easier lead into the conversation when you follow up with someone via cold calling, RVM, etc. when you sent a letter to them already.

Please join me at the next Boston Investors' Networking Event at Dos Lobos in North Reading!

We will begin with an open forum Q&A segment where you will have the opportunity to ask the group questions related to jump starting your real estate investing business or taking your investing to the next level. Of course there will also be plenty of time for networking as well.

If you haven't been to one of these events, it's a great opportunity to speak with other active investors.

Thanks so much and I look forward to seeing you there.

@Alan Grobmeier It's best not to comment unless you are going to provide some value. We are all here to learn and provide feedback to help others.

@Micah Carter I'm a wholesaler, rehabber and have some rentals. Just about all of my deals come from direct to seller marketing. 

As for DFD leads, yes, this is a great way to identify properties where the homeowner may need to sell. Other niche lists are also a great way to find motivated sellers, which includes tax liens, code violations, probates, etc.

Finally, I would agree that yellow letters are not the way to go. Too many investors are sending them and I want to stand out from my competition. Feel free to PM me if you have any additional questions.

Please join me at the next Boston Investors' Networking Event at Dos Lobos in North Reading!

We will begin with an open forum Q&A segment where you will have the opportunity to ask the group questions related to jump starting your real estate investing business or taking your investing to the next level. Of course there will also be plenty of time for networking as well.

If you haven't been to one of these events, it's a great opportunity to speak with other active investors.

Thanks so much and I look forward to seeing you there. 

@Jerryll Noorden I do agree that more marketing is better, however, most people that start out don't have the systems, knowledge, capital, and an understanding of how to know when something works. They learn through experience and build capital through deals. I could never recommend to someone to spend money you don't have on marketing because the truth is, they are going to make mistakes and lose deals because they won't know what to do with them. Now, the marketing could be working but they will just miss opportunities. I would much rather someone do that through non-paid marketing. With PPC, you can't do it well unless you pay someone and you're not in control of what you are doing. This doesn't work well for me and I wouldn't recommend it for a newbie because they are at a fragile point in their business and they need to understand how/why something is working.

Now, the SEO vs other marketing conversation is another story but that is your option and your experience. I couldn't say how SEO because I haven't become as proficient at it as I am with direct mail. And I'm sure the same is with you for DM. However, what I will say is that I'm in a mastermind with some of the top investors (doing 200+ deals/year) and they all track their KPI's very closely. And DM has proven to be their cheapest lead source.

@Greg Heroy you have a leg up on people with marketing then.  :)

Good luck!

I'm with --> @Beka Shea.

Break your list down into 3 mailings (1 per week) and then just keep cycling through so you are CONSISTENTLY hitting them. Most of my deals come after months of mailing my prospects.

One other thing that I would recommend is to increase the number of prospects that you are mailing to for 2 reasons - 1) DM is a numbers game so the more people you get in front of, the better the odds, 2) Assuming that you are a new investor, it's going to take you some time to get good at talking to sells and identifying a good deal so you will get up to speed much quicker.

Good luck!