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All Forum Posts by: Justin Goodin

Justin Goodin has started 180 posts and replied 968 times.

Post: 👋 Direct Mail Case Study (33 units)

Justin GoodinPosted
  • Investor
  • Indianapolis, IN
  • Posts 1,034
  • Votes 755


I sent a letter to find this apartment complex.

The owner called me a few days after receiving.

We closed 3 months later.

Here’s an overview of the deal 👇

// 16 year owner

// 100% classic units

// 33 units in Indianapolis

// Avg rent was $400 below market

The letter cost $1.

Purchased the complex for $1.36M.

Raised $500k from passive investors.

Spent $550k in improvements.

Now it's worth over $2.5M.

I think that letter was worth sending 💪

Have you ever thought about using direct mail marketing?

Post: on't have to buy a 400-unit for your first deal

Justin GoodinPosted
  • Investor
  • Indianapolis, IN
  • Posts 1,034
  • Votes 755
Quote from @Scott Trench:

@Justin Goodin - I'd be interested to learn more about this. 

I want to call out some incongruities here, given that you just DM'd me asking to delete @Melanie P.'s direct challenge to you. 

1) Your post is literally titled "You Don't have to buy a 400-unit for your first deal". 

2) Melanie is calling you out on this one because the deal at the bottom of your "portfolio" page on your website (a reasonable person can infer that it is the earliest acquisition for Next Level Equity) is literally a 236 unit apartment building, which is a little incongruous with the title of your this forum thread you started. 

3) Melanie is directly challenging you, stating that she doesn't believe you were involved in the deal. And, alleging your response deflecting her challenge. 

4) You DM'd me asking to delete Melanie's posts. 

5) You are the most prolific contributor in this multifamily forum. 

You can see why this set of facts is setting off a number of alarm bells for me. My job is to preserve the integrity of this brand, and that starts with an open and honest forum, and the ability to be frank. 

Good operators deal with challenges all the time - that's how they raise capital from skeptical LPs, like me. 

You can put them all to rest by directly answering Melanie's question. I'd like to know now too.


 Thanks Scott! 
I don’t owe any troll an explanation or proof about anything on my website. It’s a pretty small world, so you both can ask around and I’m confident you will hear great things about us.  
I’m also challenging Melanie to prove her identity 😅 This is a random person with no info or profile pic, hiding behind their keyboard. 
This is a little surprising that such trolls are allowed here on the forums. And they are allowed to spread misinformation. That’s why I asked for it to be deleted. It really hurts the quality and conversation of the group. 

Thanks for checking out my website!

Post: on't have to buy a 400-unit for your first deal

Justin GoodinPosted
  • Investor
  • Indianapolis, IN
  • Posts 1,034
  • Votes 755
Quote from @Erik W.:

Thank you for this. I see far too many newbies here ready to go start syndicating and buying 100s of units.... and they've never even met a tenant other than their neighbors. Sure, a few have gone out and killed it on the very first deal, but that is the exception, not the norm. Good advice comes from the norm. That's why they call them "Best" practices, not "Imma SLAY IT on my First Deal" practices.

I started with one dinky little Class C house in a so-so hood in 2005. Still own it to this day. Did I slay with it? Nope, and I never would have gotten someone to do a podcast for me. But... I'm still here in 2024. Lots of the "go big or go home" folks are not here because they went big, lost their shirts, then had to go home. You never hear about the failures, except maybe in the divorce decree filings because they forgot about their spouse and bankrupted their family trying to sprint before they learned to walk.


 Totally agree! Don't focus on unit count when you're getting started. Focus on buying great deals. 

Post: on't have to buy a 400-unit for your first deal

Justin GoodinPosted
  • Investor
  • Indianapolis, IN
  • Posts 1,034
  • Votes 755
Quote from @Ashley Mitchell:

You are right. My first deal was a renovated duplex that i found on zillow. I didnt have a realtor. I just called the number connected to the posting.  I closed in October 2022. Still househacking. Hopes of purchasing #2 duplex end of the year.

I really wish my first home purchase was a house hack. Great way to get started!!
Quote from @Melanie P.:
Quote from @Justin Goodin:
Quote from @Melanie P.:
Quote from @Justin Goodin:
Quote from @Melanie P.:

The syndicator's "model" if you could even call it that was broken when interest rates went up in 2022. How badly things are broken is starting to play out now. No syndicator has a track record that is worth anything in current market conditions. Nobody should consider sending any money to a syndicator right now. Just buy your own real estate. None of the syndicator deals, even the best of them, wound up having enough upside to compensate for the risk of having zero control of the investment once the money leaves your bank account. 


Another insightful post from the great Melanie! Thanks!


 Here's another, Justin. A question for you. What is Next Level Equity's involvement in One18 Place in Jacksonville? You list this development on your site as being part of your "portfolio." What does that mean exactly? Do you own any part of it now? Did you ever?


 What do you think it means? 

What does it matter what I think about it? You come here and promote your company, Next Level Equity. You claim to do business with Integrity and Transparency. I'm asking you what does it mean when you list One18 Place (a 236 unit Jacksonville apartment) on your company's portfolio page? Does Next Level Equity own it now? Did it ever? 

You seem to spend a lot of your day here so it stands to reason this is a good lead source for your fundraising. I hope people thinking of sending you their hard earned money see your attitude and evasiveness and think twice prior to doing so. If getting a simple explanation is so difficult imagine trying to get answers about your money!


 EXACTLY! You said it yourself 😅

What does it matter what you think about it? I’m glad you finally understand!!

Quote from @Melanie P.:
Quote from @Justin Goodin:
Quote from @Melanie P.:

The syndicator's "model" if you could even call it that was broken when interest rates went up in 2022. How badly things are broken is starting to play out now. No syndicator has a track record that is worth anything in current market conditions. Nobody should consider sending any money to a syndicator right now. Just buy your own real estate. None of the syndicator deals, even the best of them, wound up having enough upside to compensate for the risk of having zero control of the investment once the money leaves your bank account. 


Another insightful post from the great Melanie! Thanks!


 Here's another, Justin. A question for you. What is Next Level Equity's involvement in One18 Place in Jacksonville? You list this development on your site as being part of your "portfolio." What does that mean exactly? Do you own any part of it now? Did you ever?


 What do you think it means? 

Post: Preferred Equity 101

Justin GoodinPosted
  • Investor
  • Indianapolis, IN
  • Posts 1,034
  • Votes 755

📈 Preferred equity (PE) is the layer of a capital stack that sits in between common equity and the senior debt (or sometimes Mezz).

Since we always read the capital stack from the bottom up, we can see that senior debt is always paid first, then preferred equity, and then finally common equity.

Often PE investors are providing a large chunk of equity, and therefore, want to get paid first (preferred position) before the common equity.

By getting paid first, the PE provider is in a less risky position compared to the common equity investors.

✔️ Important: PE is interesting because it has characteristics of both debt and equity. Meaning, preferred equity often gets paid a fixed rate of return (like debt) but can also still earn tax and depreciation benefits (like equity).

Post: on't have to buy a 400-unit for your first deal

Justin GoodinPosted
  • Investor
  • Indianapolis, IN
  • Posts 1,034
  • Votes 755

👉You don't have to buy a 400-unit for your first deal

But I would recommend this:

Just get started.

Figure out how much time you have to devote to real estate investing and determine your goals.

You can get started in 3 ways:
1. Buy a 6-unit on your own
2. Acquire a 40-unit with a few local partners
3. Invest passively with an experienced real estate investor

Stop procrastinating
Stop having analysis paralysis

Taking no action is the riskiest thing you can do.


// Let me know if you plan on investing in real estate this year 👇

Quote from @Melanie P.:

The syndicator's "model" if you could even call it that was broken when interest rates went up in 2022. How badly things are broken is starting to play out now. No syndicator has a track record that is worth anything in current market conditions. Nobody should consider sending any money to a syndicator right now. Just buy your own real estate. None of the syndicator deals, even the best of them, wound up having enough upside to compensate for the risk of having zero control of the investment once the money leaves your bank account. 


Another insightful post from the great Melanie! Thanks!

Post: 👋Organic Rent Growth is Dangerous

Justin GoodinPosted
  • Investor
  • Indianapolis, IN
  • Posts 1,034
  • Votes 755
Quote from @Travis Timmons:

@Justin Goodin Who hurt you?

Just another "spreadsheets aren't real life" reality check.


Ok...
Your response makes absolutely no sense, but thanks for trying.