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All Forum Posts by: Jorge Hernandez

Jorge Hernandez has started 24 posts and replied 57 times.

Post: Passing on the discount to the tenant

Jorge HernandezPosted
  • SFR & Multifamily
  • Jersey City, NJ
  • Posts 58
  • Votes 7

Hello Bigger Pockets

Sssooooooooooooooooo


I found a deal,

The rents are about $500 under market rate. Cool.


After doing the calculation, in which I didn't add my standard 10% for vacancy, maintenance, cap ex or management fee, according to the dscr calculator it equated to a dscr of 1.07.

I had to increase the rent by $300 to each of the current tenants (4) to get the 1.07

The 5th apartment is empty so I am proposing to leave to at just below market value. This apartment has to be rented in order to reach the 1.07 dscr valuation.

The real estate agent valuation is based on having the property 100% occupied @ max market rent value plus the parking. Maybe 4 spots.


I don't know if the current tenants can afford that much of a rent increase. Being in the tenant shoes, if my rent goes up like $500/$600, I can either leave or become a squatter.


It could turn ugly real quick. I don't know if cash for keys is an option.


Real estate agents..........................they never fail. I guess that's why they are called seller's agents. 

Perfoma numbers never ever match. 

Post: Building business credit to buy real estate later

Jorge HernandezPosted
  • SFR & Multifamily
  • Jersey City, NJ
  • Posts 58
  • Votes 7

I saw an online post that you can form an LLC and use your personal household bills. By paying your household bills, you can build your business credit and leverage the credit to purchase real estate.


I wanted to get feedback on how this concept works if it works at all 

Post: Short term rentals in New Jersey

Jorge HernandezPosted
  • SFR & Multifamily
  • Jersey City, NJ
  • Posts 58
  • Votes 7

I noticed the bulk of the post about short term rentals is in the Mid west region to western u.s. There doesn't seem to be any post coming from the east coast (north east) 

Does that mean that the north east market is non existent?. Or maybe the Airbnb market is not here. 


Just looking for some insight.

Also, in the arbitrage method, you are essentially lease the property/apartment and subleasing it to your short term rental customers right? 


So with this method you would need

Have your LLC to sign lease

have the security & first months rent (In some cases the last month rent also & maybe broker fee)

Short term rental agreement/rider

Furnish the place

That's about $10,000 (Or just make it $10,000 to make life easier)

Does this sound right
 

Post: Marketing using using direct mail envelopes

Jorge HernandezPosted
  • SFR & Multifamily
  • Jersey City, NJ
  • Posts 58
  • Votes 7

If anyone is using a marketing company to handle their direct mail marketing that is producing good results, please share.

Thank you

Post: Direct Mail Set up

Jorge HernandezPosted
  • SFR & Multifamily
  • Jersey City, NJ
  • Posts 58
  • Votes 7

Hello

I am a New Jersey Resident and I saw past posts about this question. A lot has changed in the past year/s so I wanted to get feedback.

When doing direct mail envelops, some members wrote to use a P.O box, some wrote use a P.O Box that uses a physical address intead of a "PO Box address". 

I was wondering if any members left the return address blank. 


Thanks

Post: Retirement home investing

Jorge HernandezPosted
  • SFR & Multifamily
  • Jersey City, NJ
  • Posts 58
  • Votes 7

That is what I gathered....that they are a good investment.

Excellent cash flow once you have the correct managers in place.

Of coure you are going to have bad workers but like in any field of work, "The next person is waiting for your spot" you can just fire the bad apples. From workers to managers, they all can go.

Once you have the correct managers/workers in place everything should run smoothly. That would be the idea. 

According to 2 franchises they told me that they would getting all the licenses necessary to operate the facility 

Post: Does direct mail still work in 2022?

Jorge HernandezPosted
  • SFR & Multifamily
  • Jersey City, NJ
  • Posts 58
  • Votes 7
Quote from @Chris Seveney:

@Jorge Hernandez

Have you looked at FB and google ads campaigns ? Expensive but you will get a lot more impressions (eyes on you) than direct mail.

I will into FB. Google got me all f**** up

Post: Does direct mail still work in 2022?

Jorge HernandezPosted
  • SFR & Multifamily
  • Jersey City, NJ
  • Posts 58
  • Votes 7
Quote from @Jadi T.:
Quote from @Jorge Hernandez:

I am going to start wholesaling. Is direct mail a dead strategy in 2022-2023?


We stopped DMM, we spent thousands of dollars in that and almost 0 response rate. What kept us going lately were from PPC, TV, and website. Others came from the old leads in our system though follow up and got lots of responses from those people that said, "not interested", "not for sale", "not selling right now", "No" and those who declined our offers as well. We just closed one recently from a very cold lead 2 years ago. 


 I appreciate the feedback. I appreciate it

Post: Direct mail/ pPC marketing

Jorge HernandezPosted
  • SFR & Multifamily
  • Jersey City, NJ
  • Posts 58
  • Votes 7
Quote from @Chris Seveney:
Quote from @Jorge Hernandez:

Does direct mail work in 2022?

How much $$ does it take to really see results with ppc marketing?


 How much are you looking to raise will depond on PPC marketing? You can research what expected CPC (cost per click), CTR (click through rates) and cost per acquisition (CPA). For example in real estate I have seen some numbers say between 7-10x of marketing costs to raise. For example if you want to raise $100,000 expect to spend $7-$10k in marketing. Now of course this depends on your brand and many other things, for example if you have training, or a podcast with an audience and more experience that number may come down significantly because you already have an audience, so the numbers above are based on little to no current audience.


 All this CPA, SEO is foreign to me but all the big players (Gurus) use SEO to build their portfolio. So what are the pros and cons of note buying. What does it take to make 100K a year in notes?



Post: Direct mail/ pPC marketing

Jorge HernandezPosted
  • SFR & Multifamily
  • Jersey City, NJ
  • Posts 58
  • Votes 7
Quote from @Jacob Boyd:

Direct mail still works in many industries. Believe it or not, email marketing is still alive too!

If done properly, you can see tangible results with just a few hundred dollars. It's not as easy as it may seem. Also, you will need to understand a bit about SEO, SEM and landing pages (click funnels). Most agencies require a minimum of $1000 per month.


 I do know it cost $$ and I am not against that. It seems like this internet game is where it's at. Either learn it or get left behind. Unfortunately the SEO learning curve gets me. It's very hard to wrap my head around it