@Shon Butanicongrats on reading Brandon's book and looking to get started. "2% rule-of-thumb" is more descriptive of the term. There are many markets within 100 miles of NYC that you can find plenty of 2% rules, however, just because a market does (or does not meet that rule) will it make sense.
As an example, there are plenty of Connecticut markets that you can invest in and find 2%'ers, however, that alone is far from making it a good investment. I think the 2% rule-of-thumb has its merits and can act as a quick and dirty way of performing a calculation. However, it's worthwhile understanding what 2% actually means:
Definition of "2% Rule-of-Thumb": If the monthly rent is 2% of the purchase price, then your Gross Potential Rent is 24%.
The issue with ONLY using this method as a way to invest is that it fails to take into consideration: 1) vacancies and bad debt (i.e. uncollected rent); and 2) operating expenses (including: taxes, insurance, repairs & maintenance, capital reserves and utilities, property management, super(?)).
As an example, you can find fairly easily in Waterbury, CT that many units will sell at $30K and rent for $700+ (2+%). However, your 24% gross potential rent will shrink very quickly for the following:
- About 15% to vacancies and bad debt so you are left with ~20.5%.
- Then you will find yourself paying a premium for property taxes in this area (this is in part because the town is on a downward slide due to not much commerce and a declining population).
- The insurance is likely to be higher than you think too because the insurer will value the building based on the replacement cost which is higher than the purchase price, so you will be paying a premium for that too.
- Many of the tenants in these areas also don't take as good care of their property as you might find in other parts, so you will likely find yourself repairing the units and building more than elsewhere.
- We also often see many tenants in these types of areas that don't pay for heat often have the heat blasting in the winter time and their windows open. So when you walk in you can actually feel your money being blown out of your pockets. :)
- Property management companies might charge more if there is more maintenance, and you might need a super if the tenants are not used to cleaning up after themselves
- If you total all these up the 2% rule-of-thumb may not be the returns you're looking for, especially when you factor in the tenant headache you are dealing with.
- Last point: often if you buy a property for $30K you will likely be selling it for $30K in 10 years, so don't expect to necessarily get rich off the appreciation.
With all that said don't let this stop you looking for property, because you MUST start somewhere - we all did. I always use the 1% and 2% rule-of-thumb as the first method of analyzing a property. In addition, I also will invest in [better] C-class areas because of the return, even though I might not get rich off the appreciation.
However, I don't buy a property without looking at the full picture (Collected Rents & actual Operating Expenses) and that's what the 2% rule-of-thumb fails to take into account.
Happy investing!