Quote from @Chris Wise:
Hey Jerryll, if you were a new wholesaler / flipper (who generates their own leads) and had a marketing budget of $5,000 over 6 months, how would you spend it? (Goal would be to generate revenue to reinvest and further the business towards consistent lead generation)
The goal here isn’t to get rich or even to close 3 deals per week—or even 3 deals per month.
The goal is to set up your business to get your next deal after your first deal, right?
So, don’t focus on getting a deal with the money you have. Instead, focus on how you can turn what you have into a consistent flow.
To do that, you need to reverse-engineer what it takes to get consistent deals.
The biggest mistake people make is this:
"I have $3,000, 4 wives, 3 chickens, 2 feral ferrets, 5 girlfriends, 7 jobs, and only 2 hours every other week because of my job and all my girlfriends... how do I become successful with this hectic life and limited hours ?"
You see this kind of rhetoric all over BiggerPockets, mostly from people who don’t know what success actually looks like.
Instead, do this:
Figure out what it takes to become successful, and then use what you’ve got to get what it takes to achieve success.
So, here’s where you are now.
Reverse-engineer success, then use what you have, say $5,000, to get what it takes—a high-converting, credible website, ranked #1 on Google, plus a dedicated marketing budget (e.g., Facebook ads) to close just ONE deal.
A high-converting website costs around $100/month, and Facebook ads will run you about $2,500–$3,000/month. This budget should secure you a closed deal.
With that one deal, you’ll have more money to reinvest in marketing and get three more deals.
With those three deals, you’ll have enough marketing budget to get seven more deals—all the while, you’re working on SEO so your site ranks #1.
With seven deals (let’s say each deal brings in $10K in profit), that’s $70K, plus any leftover budget from previous deals you didn’t spend on marketing.
Now, it’s time to think about scaling. It’s tough, if not impossible, to scale as a one-person operation. So, hire an acquisitions manager, and if possible, an appointment setter.
Now, you no longer need to handle walkthroughs yourself. You can focus on generating more leads for your acquisition guy to close. Alone, you might handle five leads a month. With a team, even if you’re paying salaries or commissions, you could close 25 deals a month.
From there, increase your marketing, improve your SEO, and keep spending money to make (far more) than you spend.
Keep scaling and tweaking until one day, you realize a steady stream of leads is coming in through your SEO efforts.
At that point, you can turn off your paid marketing and enjoy the highest-quality leads for free—without lifting a finger.
Let me know if you have any concerns or questions!