All Forum Posts by: Jerryll Noorden

I don't know about you all, but I for one am getting sick and tired of these "wholesaling is dead" posts.

please, dude. Contribute. 

If you think something is wrong with the way it s done, teach people how to do it right. But just hating on wholesaling in a wholesaling forum is so unbelievably pointless.

 My thoughts exactly!

 As a wholesaler, you should provide value. Your value is, to provide sellers that don't want to list, with a way to get cash for their house and provide buyers with discounted off-market properties they can buy to make a profit on.

I am not saying it is not possible to wholesale from the MLS, but it seriously defeats the purpose.

Focus on becoming the person/company that offers the most and best value and you will succeed.

Do not terminate the contract.

My first and immediate question to them would be "WHY?!"

"You are asking me to extinguish any leverage I have and left vulnerable for anyone to steal the deal from under me". 

The fact they ask you to do this is not only a red flag for obvious reasons, but also because, they should know better how risky this is for you and if they had true good intentions they would have understood that and not offer you that option.

What you can do is tell them.. "pay me double of my expected assignment fee upfront., or in escrow and I will terminate it. If everything goes smoothly, I will pay you back all the overages of that double the escrow.

I'd be interested what they would say to that!

A better solution, in my opinion, is not to rely on wholesalers,  as not only is it a dying breed due to the sheer incompetence they exhibit due to gurus' wrong instructions and teachings, but, wouldn't it be better to generate your own leads through a high performing website?

We get free leads every single day on auto-pilot.

Also, you are not looking for distressed properties.

You are looking for motivated sellers. There is a huge difference!

Let me add some new wisdom to this.

Try not to see social media as "just another channel to try my luck".

It is not a separate thing, especially doing SEO or paying for ads.

When it comes to lead generation, it is not (just) about generating that lead. It is about closing them. Social media (or a secondary website, like a blog, or any other personal website that provides value) serves as a nurturing media, where prospects can learn more about you.

I have developed the 3 pillars of conversion.

A strategy that turns conversions into a 100% reliable mathematical equation.

The 3 pillars are:

Competence

Personality

Credibility.

For a prospect to convert into a lead, 1) they need to be the right audience (it doesn't matter how much Ketchup you put on a baby-cow burger, you won't be able to sell to a vegan. You NEED to be dealing with the right audience, and 2). You need to showcase the 3 pillars of conversions, in a light that aligns with what that audience's ideal cash buyer to work with is.

Social media is a perfect outlet to showcase who you are, what you are like, and what it would be like to work with you, all of which are essential requirements for a conversion to take place.

So Social media is not just another strategy to try out on its own stand-alone. It is one of the ingredients you need to take seriously no matter what kind of marketing you do!

Don’t be discouraged, brother!

To everyone on the wholesaling forums, understand this:

Focus on learning from those with real experience and a proven track record of success.
Don’t waste your energy on negativity. Let it roll off and move forward with purpose.

Now, Here’s Some Logical Advice:

Wholesaling is straightforward, and competition won’t be an issue if you do it the right way.

If you’re cold calling, sending mailers, and doing what everyone else is doing, then yes—you’ll face challenges. Why? Because those methods are fundamentally flawed. They don’t effectively target motivated sellers.

In fact, the market is saturated with these outdated and inefficient approaches. Their success rate? A shocking 0.001%. That’s not an opinion—it’s backed by data. These methods are designed to fail.

Keep This in Mind:

The issue isn’t wholesaling.
Wholesaling is just getting a property under contract below market value and assigning it to a cash buyer. That’s it. It’s simple.

The real challenge lies in lead generation.
Specifically, in generating motivated seller leads.

To succeed, you need to focus on being found by motivated sellers. When someone becomes motivated, they actively search for solutions to their problem. You don’t need to chase motivated sellers—they will chase you if you position yourself as the solution they’re looking for.

How to Do It Right:

Build an online presence that makes it easy for motivated sellers to find you. When you set up your online foundation correctly, you become the obvious choice when they start searching for answers.

This is how you rise above the noise and succeed in wholesaling.

If you need a step-by-step blueprint on success wholesaling, just respond here and I will lay it all out for you.

You’re making one of the most common—and biggest—mistakes most wholesalers make.

If you need to ask, “Is wholesaling still a thing?” it’s safe to assume you don’t have your business fully set up yet.

Let me ask you:

• Do you have a website?
• Are you set up as a legitimate business?
• Do you have a web presence?
• Are you active on your business profiles on social media?
• If a stranger looks you up to verify you’re real, can they find you?
• And if they can, do you look professional?
• Do you come across as knowledgeable?
• Credible?

The BIGGEST mistake wholesalers make is diving into lead generation before you have anything set up to convert those leads when, and if, you DO find them.

What is the point of trying to reach out to prospects when you have no system set up to convert these prospects into leads?

Most people don't have the patience to do things right and all they see are dollar signs. Don't be one of those.

Do this right and set yourself up for success. It all starts with a website and online presence.

Let me know if you need step-by-step directions how to do this right. I'll give you a blueprint!

Tell him he needs to put $7K in escrow (or however much you stand to make on the deal).

Why?

Explain it to him like this:
"Didn’t you say you have cash buyers? Didn’t you come across all confident and cocky me you could get this closed? Well, put your money where your mouth is."

If he’s not willing to do this, it’s a clear sign he’s not confident he can close the deal. And if he is willing, great—well... still be careful :)

This is a very good point, and it’s exactly what I wanted to convey.

"Easy"… well, where do you go when you need something? Google, right?

Picture this: You’re driving with your family on a beautiful, warm Sunday afternoon. Suddenly, your youngest starts yelling from the back seat, "I want ice cream! I want ice cream!" You sigh, say "Fine!" and whip out your phone.

"OK GOOGLE, navigate to the nearest ice cream parlor along the route," you say. Google responds, "Sure, here’s one. Want me to set directions?" You set the GPS, drive to the ice cream parlor, buy some ice cream, and now your kids are happy.

Now, consider the next few questions:

• Did the ice cream parlor lift a finger to get you in their store? No.
• Did the ice cream parlor spend a cent to get you through their door? No.
• Did the ice cream parlor even know you existed? No.
• Did the ice cream parlor know you’d become motivated for ice cream today, tomorrow, or ever? No.

In fact, YOU didn’t even know you were going to be motivated for ice cream 30 minutes before you became motivated for ice cream. If YOU don't know when you become motivated for anything, how is anyone else going to know?! And this my friends is what lists DO NOT WORK! If they did work, it would take you 5000 tries to get one contract signed!

My point?

Was it easy for the ice cream parlor to get you through their door?
Well, they didn’t do a thing to make it happen. So, in what way exactly was it not easy?

Now here’s the biggest takeaway:

It’s only hard when you do it wrong.

The ice cream parlor could have cold-called you any day of the week, and you would have said, "No." Is it hard that way? Yes! Absolutely.

This is why I always say on BiggerPockets: You cannot target motivated sellers. Why? Because no one can predict when someone will become motivated. Not you, not me, not anyone.

If you’re relying on your ability to predict when or if someone will become motivated, then yes—it will be ridiculously hard to generate leads.

But if you do it right…

And let motivated sellers come and find you…

How on earth is it hard? You do nothing, and they come to you.

So again, it’s only hard if you do it wrong.

Now, setting it up—the application of it—is a different story, right? Yes, you need to rank #1, but that’s not “lead generation.”

It’s like asking, "Is it hard to make an airplane fly?" No, absolutely not. Airfoils do all the work. But building an airplane? That’s a different story.

But I stand by my answer: Lead generation is crazy easy. They come to me. How can that be hard?

You just need to know how to rank #1 on Google and make sure your website converts. And even that is not too difficult as long as you know how it all works. And no I am not selling anyone on SEO.