@Nida Kazmi - The most accurate answer is... they're all good until they're not. All of the partners I've onboarded over decades start out great, only a small number will go the distance. Here's a POSSIBLE, or even common, view of how it goes:
1) Launch: They gush about how appreciative they are that we revolutionized their business and life. Awesome gratitude - off to a good start!
2) They get busy dealing with all the mundane day-to-day stresses and business responsibilities at which time quality, responsiveness and service may, or may not, suffer.
3) Sometimes... This is the kiss of death shows up. They become arrogant (opposite of gratitude) because business is great so they get greedy, and complacent, too. One of my favorite quotes from Napoleon... "The most dangerous moment comes with victory."
This is why clients need to stay in touch with us and monitor the tides in these human affairs.
