All Forum Posts by: Nettles Mason

Have you skip traced your list? Are you using more than direct mail in your marketing plan? Did you plan for 6 month of sending direct mail?

RVMs are good for drip prospecting. This means you have to be in front of the seller when they are ready to sell. Sending one big drop is wasting your money. It would be like sending 1 batch of direct mail and expecting results. You need to budget and set up something for 6 months or a year to see repeatable results.

The biggest problem with RVM is 40% of properties have mobile numbers. That means on a list of 100k properties you are only contacting 40,000. Of the 40,000 mobile numbers only 60% of those will be active and have voicemail set up.

Why does that matter? RVMs will reach 24% of your list.

SMS will reach 40%

Cold Calling will reach landlines and mobiles...so close to 85%

Direct Mail will reach almost all. (that have correct mailing addresses)

If you are in a tough market start by sending direct mail to properties that do not have phones. They are contacted by the least amount of investors and really only make up 15% of your total marketing data. Mail those for 6 months. Figure out how to automate the RVM to cover the 40%. Use your CRM to track KPI's.

If you are have been in the game a while stack all your data. That is combining all your old list into one big data set. Data Hygiene is a must. Remove properties that sold. Split out by phone type and look at what you have. 

@Kendra Santos Most of my customers already have CallRail. I have them build there own IVR inside their account and forward calls to it. Some may want to send messages to call centers or live answer so I really didn't spend time developing anything with IVRs.

I use my own platform for RVMs

RVMs are another common white label product ranging from .02 - .10 per success.  Farming out the underlying technology just makes sense. 

Same with skip tracing, SMS, property data and any bulk based business.

 Big customers buy 3 million RVM's a day. - Made me feel like a really small fish asking for a discount on 1 million RVMs a month

@Jacob Kline No, I am using a ringless voicemail. If they call back an IVR can help filter our the people that want to be removed. This saves time talking to people that want to be removed from marketing. 

Each state has its own regulations. I know our system filters out all Florida phone numbers because that state does not allow RVM's without consent.

This model can be used in many different ways. We send campaigns and track both responses and non responses.  Properties that do not respond (they do not call back) have additional marketing sent like direct mail, email, facebook ads, SMS. Automation and preset conditions drive the decisions for prospecting.

I would start by contacting the owner to see if they are interested in selling.

We do a lot of marketing to Eviction list. They are an Absentee Owner that has a problem. Like any list you would contact them to see if they are interested in selling. 

 My clients pick them. All have their good/bad. You really need to see what they are promoting to understand what vendor fits your needs. Do you need landlines, mobile and email?

 We are working on a comparison tool that will display your uploaded property data. It is more of a fill in the missing data concept but might have a different use in the future

@Lawrence Zhou

I pulled 40k absentee owners directly from the county website. (Property, Name, Mailing address) and sent to Datazapp last year. Datazapp returned 6k numbers. One of my clients dialed them using Mojo. 10% that answered the phone were the right person. Price is not the best way to pick a skip company.

I hope they update the way their database works because 60 out of 40,000 is not good. 

I lost the client. I would not use them again if they paid me.

@Chris Rosenberg The app idea in this discussion is to update old list. You need to have a property address to start. 

We use a service to give us real time Vacancy Status but regulations prevent the USPS from giving out list. If you have an address ...you can get vacant houses.  Its a weird workaround but seems to work.

Also use different services to find the owners name and mailing address, last sale date and what I think is important data. (Absentee and Owner Occupant) 

If you could pull code violations or tax delinquent from the county would be a good start. Melissa Data and Attom Data are good sources to purchase seed list

@Andy Nathan Thank you, but I built a proof on concept that is cloud based.

There are 12 nondisclosure states and growing. This means data is getting more difficult to purchase and data providers will charge more or not provide at all.

List Source stopped selling any data in South Carolina and Utah. Why, does it matter? I have clients that need property data today. 

Updating old list is going to be GOLD 

I see a huge need of extracting old data from client systems and building new marketing list. Something like last 5 years of inbound or outbound calls, match to property owner, remove all properties that sold.

Protip: Save all list you purchase and skip trace separately