Suggestions for the best RVM service?

Question

I have been using Slybroadcast for a few months now and have not had much luck with it. I am looking for a truly RINGLESS voicemail program that will drop the message straight in to the voicemail inbox. So far most of my call backs have been people seeing they have a missed call (short 1 ring from testing) and they don't know why I called so it ends up being a lot of wasted time with people who don't actually know why I called. We so far have run this program through almost 30K numbers (mostly mobile numbers) and haven't received the response rate I would expect. Any suggestions on a better system?

Nettles Mason · Answer

RVMs are good for drip prospecting. This means you have to be in front of the seller when they are ready to sell. Sending one big drop is wasting your money. It would be like sending 1 batch of direct mail and expecting results. You need to budget and set up something for 6 months or a year to see repeatable results.

The biggest problem with RVM is 40% of properties have mobile numbers. That means on a list of 100k properties you are only contacting 40,000. Of the 40,000 mobile numbers only 60% of those will be active and have voicemail set up.

Why does that matter? RVMs will reach 24% of your list.

SMS will reach 40%

Cold Calling will reach landlines and mobiles...so close to 85%

Direct Mail will reach almost all. (that have correct mailing addresses)

If you are in a tough market start by sending direct mail to properties that do not have phones. They are contacted by the least amount of investors and really only make up 15% of your total marketing data. Mail those for 6 months. Figure out how to automate the RVM to cover the 40%. Use your CRM to track KPI's.

If you are have been in the game a while stack all your data. That is combining all your old list into one big data set. Data Hygiene is a must. Remove properties that sold. Split out by phone type and look at what you have.

Nettles Mason · Answer

Sending them to an IVR will save you time.  Have your message say something about buying real estate and press 1 to speak to someone and press 2 to remove from your list. Personally, I think the partial ring helps.We have to break it out over 40 hours a week to control call volume

We change phone numbers every 10k drops. January's RVMs will exceed 400,000. They work and at the cost of .02 per successful drop the only thing close is email. (another awesome method of large scale prospecting)

James Dempsey · Answer

Thanks @Nettles Mason and everyone else. Data hygiene is something I need to learn. Maybe down the road. Just getting started now

Nettles Mason · Answer

@Jacob Kline No, I am using a ringless voicemail. If they call back an IVR can help filter our the people that want to be removed. This saves time talking to people that want to be removed from marketing.

Each state has its own regulations. I know our system filters out all Florida phone numbers because that state does not allow RVM's without consent.

This model can be used in many different ways. We send campaigns and track both responses and non responses.  Properties that do not respond (they do not call back) have additional marketing sent like direct mail, email, facebook ads, SMS. Automation and preset conditions drive the decisions for prospecting.

Mamadu Dem · Answer

@Wes Daniel

How did drop cowboy workout for you? Do you still use it?

Siobhan Kelly-Roberts · Answer

What has your success rate been like?  On average how many drops has it taken to get a deal? And how is Drop Cowboy when it comes to tracking your KPI's? Can you which numbers have not been delivered to?

Wes Daniel · Answer

Since I posted this I have switched to drop cowboy. Every system hast their pros and cons, I personally just like the layout of drop cowboy better and how it is much easier to set it up and let it go then slybroadcast. And yes, CallRail is definitely the IVR VoiP system to go with. It also has things I don't like about it but from what I have tried, it is the best system out there

Nettles Mason · Answer

@Kendra Santos Most of my customers already have CallRail. I have them build there own IVR inside their account and forward calls to it. Some may want to send messages to call centers or live answer so I really didn't spend time developing anything with IVRs.

I use my own platform for RVMs

Kendra Santos · Answer

@Nettles Mason what RVM and IVR software do you use ?

Jacob Kline · Answer

@Nettles Mason how does this work? You're sending a robo prompt to the lists that plays as they pick the call up live? If they don't answer does it leave a voicemail?

Interesting and seems like it could be a really solid concept for states that allow it.

Suggestions for the best RVM service?

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