I just made a new forum post about something I am going to try that I know not everyone does... thats include details about showings/open houses for a 2 hour window on weekends during the 30 day notice period. For this "favor" will come an $$ incentive for helping find a tenant. If we get a tenant that moves in within 3 days of move-out, I will reward them with $150. If its someone they refer to me, Ill add on another $50.
Something else I do is paint all trim a glossy oil based extra-white, and the walls a nice warm gray beige. I use the same colors in all houses (many do this), but whats different for me is that I do this even in working class neighborhoods. Some people around me just paint everything white, paint the baseboard the same as the walls, leave them stained and beat up, or skip adding fresh paint here. Its a little more work on painting, but it adds to a nice pop. Ive had tenants walk into a house that I know my wife would refuse to live in and say, "Wow, its beautiful." That allows us to get a tenant thats in a class a little bit above the typical for the area and it doesn't add much to my costs. In a preventaive way, I paint beyond the expected range for the neighborhood as a method of "tenant proofing." One way to tenant proof is hardening... another is finding out how to get a great tenant. It takes a little more labor on the front end remodel, but its not that difficult to maintain.
Another thing I do is try to keep a warm relationship with my tenants without being their friend. I wanted to be liked, but not liked so much that they loose respect. I want them to know that I am a real person that wont jerk them around (trust), but that they obey rules because there are consequences (respect). By knowing them just a little, it provides for more manageable relationship and personally I feel like they are less likely to try to screw me over. With more and more of the millennial generation joining the tenant pool, I have found they they want to have a relationship with people. They are tribal. Meaning, they have no problem sticking it to "the man" or the "big bad company," but they don't want to take advantage of someone they know. Also, these things might encourage them to stay instead of moving.
As a millennial generation member, I think I have an advantage into how they think. I try to adjust my strategy to fit if thats my tenant. By only having two properties, I have an easier time doing this. I do this by asking about their lives when we end up on the phone, sending a baby gift when they are expecting, sending Christmas card, finding ways to make minor upgrades to the property (new ceiling fan, paint touched up, ect) if they resign their lease, or simply doing something more than I said. One I do the most is with respect to pest-control. The lease says they are responsible, but if I have a good tenant, I come out and do it a couple times a year when I do my own house or if I am making a small repair. I make sure they know its "because they consistently paying on time and keeping the house in top condition."