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All Forum Posts by: Estrella Carolina Mckinney

Estrella Carolina Mckinney has started 31 posts and replied 99 times.

In our approach to promoting the property and increasing bookings, we use specialized marketing strategies and specific platforms to maximize visibility. From social media to partnerships with recognized travel platforms, our strategy focuses on highlighting the unique aspects of the property. In addition, we employ tactics such as engaging visual content, seasonal special offers and local collaborations to drive interest and bookings for our property. What platforms do you use?

Hello friends, Merry Christmas, here's a question:

Do you offer special packages or services this season to make the stay more attractive to guests?

Like what? I read them

Festive décor is a delightful way to create a memorable experience for our guests during the holidays. At our property, we are dedicated to carefully setting each space with themed decorations to capture the holiday spirit. From cozy Christmas details to decorative surprises in every nook and cranny, our goal is to provide a warm and inviting atmosphere that makes our guests feel at home during the vacations. We believe that the festive atmosphere not only attracts guests, but also provides them with a delightful and joyful experience during their stay.

Tell me how you do it?

In our commitment to provide an exceptional guest experience, we offer loyalty programs and exclusive benefits for those who choose us again and again. Our loyalty program is designed to reward our repeat guests with special discounts, room upgrades and additional services, recognizing their continued confidence in our property.

We want to make every stay special! Any other guest loyalty recommendations? I read you, thank you!

During the holiday season, we strategically adjust our pricing and booking policies to accommodate the high demand for Christmas and New Year's vacations. Our goal is to offer competitive rates and booking flexibility to provide our customers with the best experience during these special dates.

Tell me about how you do it? any recommendations?

Quote from @Michael Baum:

We pretty much do the same thing we do at Thanksgiving.

We put up a tree and decorate the main group rooms. People coming to our lake house for Christmas I think like to have a fully decorated home.

I do leave out wrapping paper and tape like @Calvin Baughman does.

Very good, thank you!
Quote from @Andrew Steffens:

I definitely think adding a holiday touch is great.  Unfortunately with 85 units its impossible for us as a management company to offer.

Definitely will want to get them cleared out early January, I stayed at a property in Gatlinburg last year that still had a Christmas Tree up in mid February!

Yes it is very true, and leaving the decoration after the dates is not very beneficial.
Quote from @Calvin Baughman:

I'm going to bake cookies, set up a Christmas tree, make gift wrap, scissors and ribbon available next to it. Maybe I'll put up some lights in the courtyard, but I don't want to get too deep into decorating, as some guests don't like that very much, so I'll keep it just enough to set the mood for celebration in an elegant way. And I'll update the photos of the property in my listing, of course.

Great, thank you!

What strategies do you implement to attract guests during the holiday season and maximize occupancy?

During the holiday season, demand for lodging peaks. To maximize our bookings during this season, we focus on delivering holiday experiences that delight our guests. From themed decorations to special packages and exclusive events, our goal is to create a memorable stay during the holidays. In addition, we strategically adjust our rates and promotions to make our property even more attractive.

Any recommendations for increasing bookings during the holiday season? I read you

Quote from @Konstantin Ginzburg:

@Estrella Carolina Mckinney

We have some things we do that are similar to your ideas, primarily around offering a unique experience to guests tailored to them and their visit. If we know someone is coming in for a birthday, we are sure to put up some birthday decorations. If they are coming in for a game, we have some gifts related to that game for them. If there is no special occasion and they are just visiting to enjoy the area, we get them local gifts such as a local cake for their stay. 

We are also in the process of coming up with ways to differentiate our listing from others with fun decor choices such as an "instagram wall" which will be a wall filled with Mardi Gras masks (we are in the New Orleans market) that guests can pose in front of. All of this is in addition to making sure we clean the property well and offer all guests a comfortable stay. It has taken the better part of a year to gain traction but we are now consistently getting booked each weekend and getting more and more weekday guests so we are making progress towards our end goal (still have some more to accomplish before we reach that goal). 


Excellent contribution, thank you very much!