Hey Andre
I have 104 OOS houses right now and growing, but boy has it been a process getting here!
I made a lot of mistakes, but mistakes are the best learning tools, right?
Precisely what you look for in your research should be dictated by your goals. For example, I buy a lot of houses other investors would balk at because we have an affordable housing program that is suitable for a particular kind of asset in a particular kind of area that doesn't always fit other investors model. That's fine, I know what my goals are, so I go looking for assets amd deals that will help me achieve those specific goals.
So, once you have a handle on the kind RE you want to buy, and your investment strategy, you can start to pin down potentially suitable areas by the stats from your desk.
I say 'potentially suitable' because desktop research will get you only so far.
In my opinion, having won amd lost on many deals of this type, the very first thing you need to do is to start building a network in your target market.
For me, this people first approach is fundamental. I will not invest ANYWHERE without a solid, trusted network that I have spent the time, effort and energy nurturing and adding value for.
More than once I have made the mistake of following the numbers, only to get burned because I didn't have the right people on my team.
So here's what I recommend...
1. Set your goals.
2. Formulate a desktop research process to identify potentially suitable markets that fit with your goals.
3. Start picking up the phone and speaking to people, and use the Internet to start building a network.
Join forum discussions, social media groups, LinkedIn groups, online REIA meetings.
You want investor friendly realtors, title companies, other active investors, hard and private money lenders, contractors, an insurance agent, an attorney, and if you can... a mentor with experience in that market. Maybe even a biz partner.
Seek referrals and recommendations from everyone as you go along. You'll be surprised how quickly your network with grow, and who you'll be introduced to that you might never have met.
It can be as easy as saying something like this at the end of each covversation...
"Hey, I'm actively building a network here so I can do some business, I'm looking for trustworthy and capable X Y Z, who do you recommend I speak to"
You'll instantly get plugged into exisiting networks.
4. If possible, go walk the streets yourself, and meet your network face to face.
The thing is, an 'area' or 'market' can look great on paper, then you start speaking to people and you find out, "not that street", or "not that contrator" or "this guy is looking to partner on a deal".
In short, my experience tells me that RE is a people business. So, lead with adding the right people to your toolbox, then the deals, funding and everything else will find you.
Good luck!
DG