All Forum Posts by: Daniel Murphy

I'm specifically looking to maximize Airbnb right now.  Don't get me wrong, I am working on marketing, direct booking etc. to build up those channels.  But I want to focus on making sure my Airbnb listing is top-notch as we get closer to the slow season.  If I can have a good slow season, that has a dramatic effect on my overall numbers. 

I'm after how to best track & understand the Airbnb tracking metrics. 

Thanks for this @Benjamin Canyon, these are all of the metrics that I watch & track.  However, I've never found anyone or any resource that tells me what numbers are good, average or bad.  

My Jan 1 - now metrics are:

0.89%Average overall conversion rate

46.1%First-page search impression rate

8.76%Average search-to-listing conversion

10.19%Average listing-to-booking conversion

844Average page views

9638 Average first-page search impressions

Bear in mind, this is our busy season & I've had a month long booking for Feb. So my views have been down because of the month long booking. (calendar isn't open so no-one is viewing my property).  My average lead time is about 2 weeks. Now that my few open periods in March is coming up, I expect my views to increase as I actually start to show up in searches.  

I also question how accurate these numbers are. After dealing with Airbnb for a year, I wouldn't be surprised if their numbers aren't fully accurate. 
Anyways, I appreciate the insight everyone. 

Yes, I am on VRBO.  But currently 94% of my bookings come from Airbnb so I want to accurately track my property on Airbnb.  

2023 goals are somewhat simple.  

1) increase my Airbnb metrics so we can be a "favored" property during the slow season & increase our revenue.  

2) build up our direct booking / marketing efforts.  

Thanks everyone.  I'm guessing that the same type of hesitation would be present for LTR's in the area then also.  The regulations may be different, but the financials don't appear to make sense to me.  

My clients have said they hope to buy a home in the $750k range. Market research shows me they could probably only rent for $4k max.  IF they could find in this price range... 

I appreciate all the insight.  It's important to me to take all measures possible to guide my clients through making good decisions...

 Thank you, I do download my monthly performance summary so I can track details. But I don't fully understand how to interpret the data. What numbers are good/bad/okay. How I compare to my peers etc.  

Does anyone have a good blog, youtube video or other resource on how to best track & analyze my Airbnb listing data? 
I'd like to keep track as best as possible so I can make the best decisions with my property over time... 

Hey all, I have a client who wants to buy a property in San Luis Obispo to eventually move into as their home when they retire. 

I'm just trying to educate myself on the area. Are STR's allowed in SLO? How is the market for either short, mid or long term rentals?

Any light you can shed on the area would be incredibly helpful! 

Another option is to buy things locally & drive there with a trailer.  Or a mix of transporting your own furniture and having things shipped to the location. There is no perfect answer.  

One thing to be aware of that you may not be thinking of.  If you do have a bunch of stuff shipped to furnish your place, you will end up with TONS OF GARBAGE AND RECYCLING! 

We furnished a 3/2 in Florida from MN. Combination of a 6x12 trailer (and truck bed) full of supplies and shipping things to the property.  I ended up with a huge pile for the trash man AND about 1/2 of a truckload of cardboard that I brought home.  

Thanks all, it's pretty clear to me that I should just sell my property normally. 

I love learning about all aspects RE & what better way to learn than by asking questions about your own sitaution... 

I just recently learned about the Subto community & have scratched just the surface.  I posed the question just out of sheer curiosity.  

Thanks again!