Airbnb data & Analytics

[Daniel Murphy]

Does anyone have a good blog, youtube video or other resource on how to best track & analyze my Airbnb listing data? 
I'd like to keep track as best as possible so I can make the best decisions with my property over time... 

[Benjamin Canyon]

Quote from @Daniel Murphy:

 Thank you, I do download my monthly performance summary so I can track details. But I don't fully understand how to interpret the data. What numbers are good/bad/okay. How I compare to my peers etc.  

First thing to look is your overall rental yield, which you can see in the insights page or in your transaction history. Depending on whether or not your market has seasonality, you could look at a specific month or the whole year. Then look at your occupancy rates. I aim to have 80%+ occupancy for my rentals. If your occupancy in the coming 3 months is very high, it might indicate you should increase the price. Certain tools like Pricelabs or BeyondPricing can help you determine the ideal average daily rate for your listing looking at these occupancy factors.

This is the page I most look at on Airbnb--my conversations. Followed by this page about views. How many views and first page search impressions is my listing getting compared to others in my market? Then of people looking at my listing, how many of them actually book? These metrics help me determine how competitive my listing is. Then you can start to play around with the variables to see what increases your views and or conversation rate. Biggest variables you have control over in my experience are price, photos, and listing title.