Hey Michael, just a quick introduction about myself. I've made 15k on my first deal and 100k on my second deal. And I slowed down my real estate investing to go full out with my web design & seo company...
So to answer your question about getting ranked and generating leads to your website... It actually takes a lot of work and time to get RANKED.
Most gurus told all the investors that it's so easy but it's like a sales man. Just becaue you get dressed up and feel great, you dont get sales. You have to cold call, knock on doors, get referrals, or do some type of marketing.
Same with your website, it's not going to get you leads just because it's there.
There are options like SEO, PPC, FB, direct mail, and various of different options to go with when building traffic.
So get to work and start marketing!!! ^__^
By the way, don't waste your time trying to learn html or how to set things up unless you're really into it. I myself run a web design & seo company and I dont know how to design and develop websites. I'd rather focus on what I'm good at which is marketing and hire the best to follow through with the design. It'll take me YEARS to learn all the things my guys know. Why not just hire a professional and focus what you should which is MARKETING and REAL ESTATE INVESTING.
Hope that helps! =)