All Forum Posts by: Chad McMahan
Chad McMahan has started 7 posts and replied 732 times.
Post: Must Ask Questions When Meeting Realtors in New Market

- Residential Real Estate Broker
- Sedona, AZ
- Posts 751
- Votes 505
Quote from @Wilson Lau:
100% you need to do your own due diligence and run your own analyses. One thing that I recommend is to send 1 or 2 properties to the realtors - have them give you their analyses and explain how they would approach this deal. Oftentimes that's enough to filter out majority of the average realtors.
I love this approach. Great way to weed out agents.
I'd just add that it's a great idea to have the initial interview with the agent, and then ask them at the end (assuming you want to work with them) if you can text them 1-2 addresses and have them get you their analysis. I only say this, because if you send them the addresses upfront and you don't know eachother, the agent may feel like you are a tire kickers, wasting their time.
Post: Must Ask Questions When Meeting Realtors in New Market

- Residential Real Estate Broker
- Sedona, AZ
- Posts 751
- Votes 505
Quote from @Collin Hays:
I'll second John. A realtor is occasionally useful in negotiating, and then helping with all of the loose ends in closing. Unfortunately, more times than not, I have found realtors more of an impediment to the process than anything, although they are typically punctual at the closing when they receive their commission check.
Realtors are salespeople. And that's OK. I've been a salesman my whole career. But I'm not going to go to a car lot and ask the salesman how much experience he has, if he personally owns a car, what car he recommends, and if this is a good time to buy a car. His opinion on all of these things is about as valid is my own.
DYODD. Do Your Own Due Diligence.
Hi Collin.
I agree with several important points you made. Because this is a public forum, I wanted to also disagree about a couple of key points, as I feel it's too important to not speak up.
It sounds like you have worked with mediocre or poor agents. Unfortunately, most agents fall within these categories- at least by my standards.
I completely agree that investors/buyers need to take ownership of the due diligence. It can be very helpful to have agents schedule inspections with the most thorough local inspectors. But I think it's best if investors call the inspectors and ask questions and try to become an expert on what the property needs and why. Investors should also call the city or county and talk about permits and other items of concerns.
I also mainly agree on other points, such as low value real estate agents (Most of them). However, I only see this in the bottom 95% of agents. The top 5% of agents, especially the top 1% of agents, offer tremendous value to their clients. A few examples: The top agents are incredibly strong negotiators. They have courage and experience and don't take crap from other agents, and know when to push back on the other party. One of the greatest benefits top agents provide is minimizing your liability and maximizing your profits and cash flow, with expert advice. But... great real estate agents also know to advise (especially when it's disagreement with the client) and then 100% (as long as it's legal/ethical) support the client.
You're right that technically real estate agents are sales people. I personally and professionally hate sales, and I refuse to "sell" people and I do not try to coerce an outcome- I just effort myself to support and serve at the highest level. But this is my own choice. I'm basically the worst customer ever, to sales people that are pushy. I warn them upfront to just give me the info and how it works and don't "sell" me- I'll be decisive. Otherwise, I get PO'd. Most real estate agents at all levels (even at the top) are pushy and sales-y. That part is what it is.
It may sound like bull, but I don't share these thoughts to pat myself on the back. I say these things to help clarify that there are stellar agents out there, among a huge sea of mediocre and poor agents. Don't give up on real estate agents- just dig deeper.
Post: New Airbnb Listing Advice

- Residential Real Estate Broker
- Sedona, AZ
- Posts 751
- Votes 505
Quote from @Paulina Le:
Quote from @Chad McMahan:
In the meantime, 2 bedroom/2 bathroom STR's are tough in Sedona, but doable. Have you thought about adding summer amenities? Something to help guests cool down a bit? Same question goes for winter amenities, so that you have strong bookings Dec through Feb. Do you have space to add any game tables, such as ping pong?
I'd also recommend a map image showing driving/walking distance to nearest groceries, restaurants and trails. You have a convenient location, but guests won't fully realize that until after they book it.
Appreciate the offer! I booked some time with you :)
Perfect!
See you on Zoom in a bit.
Post: New Airbnb Listing Advice

- Residential Real Estate Broker
- Sedona, AZ
- Posts 751
- Votes 505
Quote from @Paulina Le:
Quote from @Myka Artis:
You have a 5-night minimum and a 5-night maximum, and can't book anything past September. Is there a reason for that? That's why your listing isn't being booked.
Thanks for your response!
Not sure why you are seeing a 5-night minimum. My account settings show 1 night and when I try to simulate booking in an incognito browser, it lets me book 1 night. I'm going to DM you about this - if you wouldn't mind sharing a screenshot, that would be great.
I intentionally have my calendar blocked after September. Demand starts to ramp up in September, peaking in October/November, so I'm hoping to get my first 3 bookings prior to high season since my launch rates are heavily discounted.
Hi Paulina.
I'm the Sedona STR guy. I'd be happy to consult- feel free to schedule a Zoom appointment with me, if that's helpful to you.
In the meantime, 2 bedroom/2 bathroom STR's are tough in Sedona, but doable. Have you thought about adding summer amenities? Something to help guests cool down a bit? Same question goes for winter amenities, so that you have strong bookings Dec through Feb. Do you have space to add any game tables, such as ping pong?
I'd also recommend a map image showing driving/walking distance to nearest groceries, restaurants and trails. You have a convenient location, but guests won't fully realize that until after they book it.
Post: Am I doing something wrong? are those numbers good?

- Residential Real Estate Broker
- Sedona, AZ
- Posts 751
- Votes 505
Quote from @Itay Heled:
Hello fellow STR investors!
I would love to get your feedback regarding a short term rental I listed on south Euclid Ohio this March.
I notice the estimated profit until end of July going to be significantly lower than what i was hoping to get.
I am not sure if its because I just launch it and its normal or maybe I am doing something wrong and missing opportunities ?
here are the facts:
1 The house is a 4 bedroom 2 bath in a good quite neighborhood in South Euclid Ohio about 15 min away from Cleveland clinic
2 I invest around 60k to convert the house to short term rental including finishing basement turns into game room , new floors new paint new furniture's and appliances etc
3 I hired a professional photographer and list the house on March 1 2025 On Furnished Finder ,VRBO, booking.com & Airbnb (see link below)
https://www.airbnb.ca/hosting/listings/editor/13675445304904...
4 Numbers:
* until end of July I am expecting to earn a gross total of 13,300 or about 2600 per month. my monthly costs are about 1000$ not including financing.
* since listing I had two longer bookings of about 6 weeks (with a significant discount)
* I got 2 bookings via VRBO and total of total of 4 via AIRBNB
* I got one good review on VRBO and one 5 star review on airbnb
* I am sending all the messages , communicate with guests immediately and encourage them to leave a review.
* On Airbnb I notice 13 views on March 6 on April and only 4 On May.
Notes:
a )I am using pricelab for rates and offer weekly and monthly discounts so I believe my prices are in the right range for the area
b ) my hope that nurses and other medical staff will be a significant portion didnt work so far. nurses almost always looking for one bedroom at $1200-1600 per month. my monthly price is around $3000
my question:
given the fact summer is the strongest part of the year why numbers are not better?
is it just because its a new listing and will get better later on with more reviews ?
is there anything else i can do to increase views and booking?
Thanks so much!
Itay
Hi Itay.
I noticed nobody responded, so I wanted to help out a little and at least respond with something. I highly recommend you ask a STR speciailzed agent or PM in your area if the performance you are getting is appropriate or low for what it is.
For example, I'm highly STR specialized with years of STR top performance. BUT, I work in a small niche market, so I can truly be an expert here. But, I don't pretend to be an expert in other towns across my state, or within other states.
I wish I could just give you answers, to make life easier. Is there someone local you can call?
Post: Is Sedona, AZ still a good STR market in 2025 or is it oversaturated now?

- Residential Real Estate Broker
- Sedona, AZ
- Posts 751
- Votes 505
Quote from @Christine Perez:
Quote from @Chad McMahan:
Quote from @Christine Perez:
If I purchase in Sedona, my budget would only allow for a 2-bedroom townhouse. Is that area too competitive and oversaturated now?
If that's no longer a great market, where else would you recommend in Arizona? I'm thinking of Page, Williams, Cottonwood and Flagstaff, but I'm open to any area that is not Phoenix or Tuscon. Many thanks!
Hi Christine.
My clients that can pursue $900k - $4M SFH purchases in Sedona are getting great returns, and typically perform in the top 10% of the STR market.Unfortunately, the under $800k zone is not performing. Some clients are satisfied to break even in this price range. If that's you situation, there are a few 2 bedroom STR friendly condos that can work. Expect $440k-$550k. I'd be happy to discuss. Reach out if this hits target for you.
Thank you so much for sharing this insight, @Chad McMahan! I was hoping you'd respond to my post bc I saw you respond on a few other Sedona posts with great feedback. :-)
Based on what you shared, we would not be a good fit for Sedona real estate. Are there any other AZ markets you're familiar with that you would recommend? We were considering Page, Williams, Flagstaff and Cottonwood, but we can open it up to anywhere that makes sense.
I'm happy to recommend a couple that still have good ROI (albeit the ROI numbers are not as strong as Sedona).
FYI, I'm weary of page, as it is 100% dependent upon Lake Powell, which I watch closely- and Lake Powell water levels are constantly threatened by water demands throughout AZ, Utah, Mexico and elsewhere.
Williams *can* be good. I have a referral recommendation for that area, if you like. I can provide that, privately- let me know if you want this.
Cottonwood, Clarkdale and Cornville *can* be good, if they offer enough amenities, are large enough and have the bedroom count, and are photogenic. I'm happy to consult directly on current opportunities and projected returns in there areas. Please schedule a Zoom chat through my link or message me for that link.
Flagstaff is a fairly tight market, but there are some opportunities up there. If you message me, I'll be happy to get you info for Martin, my team member that works that area and specializes in STR/investment.
Post: Is Sedona, AZ still a good STR market in 2025 or is it oversaturated now?

- Residential Real Estate Broker
- Sedona, AZ
- Posts 751
- Votes 505
Quote from @Christine Perez:
If I purchase in Sedona, my budget would only allow for a 2-bedroom townhouse. Is that area too competitive and oversaturated now?
If that's no longer a great market, where else would you recommend in Arizona? I'm thinking of Page, Williams, Cottonwood and Flagstaff, but I'm open to any area that is not Phoenix or Tuscon. Many thanks!
Hi Christine.
My clients that can pursue $900k - $4M SFH purchases in Sedona are getting great returns, and typically perform in the top 10% of the STR market.Unfortunately, the under $800k zone is not performing. Some clients are satisfied to break even in this price range. If that's you situation, there are a few 2 bedroom STR friendly condos that can work. Expect $440k-$550k. I'd be happy to discuss. Reach out if this hits target for you.
Post: Unique Historic running AirBNB available For Sale!

- Residential Real Estate Broker
- Sedona, AZ
- Posts 751
- Votes 505
Post: Looking to Pay a Coach

- Residential Real Estate Broker
- Sedona, AZ
- Posts 751
- Votes 505
Quote from @Jaryn Pierson:
Quote from @Michael Baum:
Hey @Jaryn Pierson, the first thing, you don't own AirBNBs. You own short term rentals.
AirBNB is a platform you list your STR on.
I would advise you to be careful. There are people who will make all sorts of promises and then you find out that you could have done the thinking yourself.
I have found coaches to have a dubious benefit at best. Frankly, you are already in the space and I assume you are doing well. I see value in a coach for someone who has never even dipped a toe into STRs.
Essentially you can add value or improve by looking here for ideas that others have posted. Go out and do some searches for various STR people or even folks just doing cool things to their primary homes and see what you can use.
I get that there is a ton of info out there but I don't think you need to hire a coach to do that work.
Hey @Michael Baum, really appreciate the insight, but wholeheartedly disagree. Yes I am in the space, yes I am doing well. That said, doing well compared to what? I've spent a good amount of money on coaches across many different industries and time and time again I've felt that when I put myself in front of the right coach the growth has been really strong. I can workout at home, somewhat goal less, and do ok. I can set a goal, hire a coach to guide me and hold me accountable to that goal, and I'll hit it every time. No I don't want to pay some kid on youtube $10k to send me his prerecorded videos. Yes I do want to find that needle in a haystack coach looking to help someone grow their management business in the short term rental space. This business is strictly a fun 'few hours at night' deal for me and I'm looking for a coach to help me set a few goals and then hold me accountable on attaining them. Will I pay for that? You bet.
I hear you. I also pay for my various systems to be improved and made more profitable and gain leveraged value. Even though I'm considered to be the top STR expert in my area, I'd certainly pay if it meant finding someone with more knowledge/ability than I have, yielding better STR performace.
I optimize all of my clients' properties at no extra charge- but I only do this for clients' properties that are in my expertise radius. For non-clients that purchased with someone else, I charge a tidy sum to optimize their properties- but again, only if they are located within radius. FYI, I have a STR investment book coming out in approximately 5 months that should help with your portfolio optimization.
Question- do you have highly competent and effective/networked agent in the areas where you purchase/own STR's? I only ask, because if they are damn good, they should be assisting you at no extra charge to optimize like crazy and move that needle.
Post: Thoughts on DSCR Loans

- Residential Real Estate Broker
- Sedona, AZ
- Posts 751
- Votes 505
Quote from @Jacqueline Wright:
DSCR (Debt Service Coverage Ratio) loans are great for real estate investors, especially those buying rental properties. One big benefit is that these loans look at the property's income rather than the borrower's personal income, which can make qualifying easier for investors with multiple properties. It also allows investors to scale up their portfolio faster. However, the downsides are that DSCR loans often come with higher interest rates and require the property to have strong cash flow to meet the lender's standards. For new investors, DSCR loans can be a good option if the property generates enough rental income, but it's important to carefully check the numbers to ensure the deal is profitable.
Agreed, about everything else. Many times DSCR is not the cheapest money. But, some strong programs have been surfacing over the last 1-2 years.