All Forum Posts by: Carl Ohai

I am trying to make heads or tails out of conversion rates according to the quote from NARS, the conversion rate for agents is 0.4-1.2%. Huh? From what I have read, agents are spending something like $30ish per lead. At $30/lead and a 50/50 split a 1% conversion rate would result in a loss... 

Can somebody shed more light on actual conversion rates you experience?

Most real estate agents and brokerages have self-reported a customer conversion rate of 3-5%. However, this might be a bit optimistic based on the market the agent is in. The National Association of Realtors® disclosed that the rate is closer to 0.4% - 1.2%. Basically, this means that for every 200 leads you can obtain, you’ll only convert one or two of these to a customer or client.

Suppose you are trying to target buyers with Facebook ads and Google AdWords. What's better: to send them to a conversion-rate-optimized "agent-focused" landing page, or to send them to an IDX?

The IDX would have the benefit of allowing buyers to contact the agent about the specific homes for sale, while the agent-focused site would better highlight the agent him/herself

Any input on this?

I am learning about neighborhood farming, but I am a bit confused about how it generally works. 

1. How big of a farm do agents usually start out with? 100 houses? 500? 1000?

2. What forms of contact do they make? Mailers? Door Knocking?

3. What kind of stuff do they send? Housing market updates? A bunch of "Contact me for free housing quotes?"

I am looking to get input from agents that have used Google/Bing PPC to get buyer leads. 

What queries did you target?

What did you end up paying Per Click?

What did you end up paying Per lead?

What's your click:lead ratio?

 I am confused.. If they don't fill out some kind of contact form, then how does realtor.com forward their contact info to me?

I see a couple advantages to something like a C21

1: They are a household name in the industry. I didn't even know what eXp was until two weeks ago.

2: I see not having an office as a pretty big downside..... Nothing says "I'm not actually a dedicated professional" like "Meet me at Taco Bell to close this $500,000 deal."

How do Realtor.com work? Leads fill out a form on the Realtor.com site and it's forward to my email? Then me and other agents all bombard the lead and the lead picks who they want to use?

So this would mean they are non-exclusive, but it's capped at 5-agents per lead?

So with Zillow, what do I actually pay for? I pay to show up in that top 3? So theoretically I could place a bid, and still pay $0? 

 Well, okay, certainly there is some equation that will tell you the cost per lead for Zillow, right?