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Updated over 5 years ago on .

Carl Ohai's profile image
Carl Ohai's profile image
Carl Ohai
  • Member since Sep 21, 2019
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40
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Carl Ohai's profile image
Carl Ohai's profile image
Carl Ohai
  • Member since Sep 21, 2019
Connect
Carl Ohai
2
Votes |
40
Posts
Real Estate Agent

PPC/Facebook Ads: Send buyers to landing page or IDX?

Carl Ohai
Posted

Suppose you are trying to target buyers with Facebook ads and Google AdWords. What's better: to send them to a conversion-rate-optimized "agent-focused" landing page, or to send them to an IDX?

The IDX would have the benefit of allowing buyers to contact the agent about the specific homes for sale, while the agent-focused site would better highlight the agent him/herself

Any input on this?

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