PPC: Cost Per Lead For Agents?

Question

I am looking to get input from agents that have used Google/Bing PPC to get buyer leads.

What queries did you target?

What did you end up paying Per Click?

What did you end up paying Per lead?

What's your click:lead ratio?

Charlie Cameron · Answer

Account Closed I'm not using it at the moment, but the company is Making it Rain. They have a partnership with kvCORE and eXp Realty.  Other paid options with kvCORE are Google and Facebook retargeting and Facebook ads.  The only lead gen I'm paying for currently is Postcardmania which integrates mailers and google/FB retargeting.

Charlie Cameron · Answer

Account Closed Not sure what you mean but the one I was referring to above was Making it Rain.

Account Closed · Answer

@Charlie Cameron Okay thanks.

Account Closed · Answer

@Charlie Cameron are you outsourcing a company to run your PPC Ads for buyer leads is what I’m asking. If so who are you using ?

Account Closed · Answer

@Charlie Cameron Hi Charlie. What management company are you using for PPC to find buyer clients ?

Charlie Cameron · Answer

@Tom Benton typically those leads I was talking about don't come with much prequalifying.  HOWEVER, our team has been getting into Facebook form ads now, and THAT allows you to do some question prequal up front - the lead will only drop once they've completed that form.  It turns out that this is even cheaper to do, BUT requires a lot more work at the moment because we are doing it all ourselves.  But we're looking to use VAs and systems to streamline and automate most of this front end.  We already have the followup system with kvCORE.  Hope that helps.

Tom Benton · Answer

@Charlie Cameron regarding your comment "I can just pay for leads at an average of $15/lead and they get plopped in my kvCORE CRM", I working on a source of leads that does a fair amount of pre-qualifying from a "list" of leads but they want closer to $50/lead.  For this they offer a web landing page and marketing for direct mail, email , texting, and FB/social media to bring interested cash buyers for fix and flips.  But $50 each seems high compared to what I am reading here.  How much pre-qualifying are you getting for $15/lead?  Thanks!

Charlie Cameron · Answer

@Carl Ohai Honestly, that's way too deep in the weeds for me.  I can just pay for leads at an average of $15/lead and they get plopped in my kvCORE CRM for me to start a followup campaign on.

Or, like I mentioned in your other post, I can just pull potential client lists and set up campaigns specific to each list.  Cheaper.