And here are the lists you can target when you mail...again PM with email address if you need something formatted better:
LISTS
- Primary Lists
- Equity owner
i.30-100% equity
ii.owned 4 years or longer
iii.SFR
1.no apts, condos, land, MH, MF, etc
iv.1-3 bedrooms
1.this is where they buyers buys
v.Home values that are less than the median sales price in area
vi.Exclude corps and trusts
1.harder to deal with
2.more sophisticated
3.won’t get as good as deal typically
vii.Absentee owner
1.out of state – 1st best
2.in state, but out of city – 2nd best
3.in city – 4th
4.everybody markets to them
5.1st call pretty fast
viii.Owner occupied
1.65 years or older – 3rd
a.owned for 15 years or longer
i.most likely deferred maintenance
b.do not use home as a retirement vehicle
i.will want to be moving
ii.kids have moved out
iii.neighborhoods have changed
iv.need a care facility
2.everybody else – 5th
3.not getting bombarded
4.1st call a little slower because they don’t’ get touched as much
- Market for 90 days, every 3 weeks if you can
i.Shorter than 3 weeks is too fast
ii.More than 6 weeks is too long
- You absolutely must have bought a house after getting 90 calls
i.If not, your list must be faulty
- Sub-lists
- Obituary notice
i.Not a probate
ii.Not inherited
iii.Might be a trust
- Probates
i.Has to have real estate attached
- Inherited
i.Didn’t go through probate
ii.More than likely a quick claim deed, special warranty deed
- Unlawful detainers(evictions)
i.Court action by landlord against tenant
- Divorcees
i.Has to have property involved
- Pre-foreclosures
i.Period of time that lender has lender has to change ownership of property
ii.Lis pendens
iii.notice of default
1.judicial or non-judicial
iv.most don’t market to trustees because it happens so fast
- Mortgage lates
i.30, 60, 90, 120
ii.behind but not in foreclosure
iii.30 days is too short to market too…could get caught up on payment
iv.60, 90 days is better to market to
- Expired listings
i.Setup as a hot list
- FSBO/FRBO
i.Put in yard or websites
ii.Call the phone number on sign
iii.Send mail if you are getting a subscribed list
iv.This is a hot call
v.Set appointments to buy, not sell
1.it is important that all the decision makers are there when I come to buy your house. Will allthe decision maker be present?
- Tax-liens
i.2 years in Florida
ii.figure out the redemption period is
- Active listings
i.Brand new, just listed
1.get daily list
2.person is highly motivated, make an offer
3.make sure they are on your main, equity list
ii.All 90 day listings
1.Going to expired in a day or two
2.Pull list at 85 days
3.Send out a letter saying you want to buy house
4.Will get letter as soon as it expires
iii.All 120 day listings
1.Same as 90 day
iv.All 180 day listings
1.Same as 90 day
- REO properties
i.Pull list on all 7 day REO's
ii.Write offers on all properties
iii.Don’t need to be on main equity list
- Short sales
i.Will find through pre-foreclosures
ii.Will find through mortgage lates
iii.Get under contract and negotiate with lender
iv.Don’t need to be on equity list
- Vacant & Abandoned
i.Driving for dollars
ii.Returned mail from mailings
iii.Knock on main door, then neighbors
iv.Send something in mail
1.use 1st class postage
a.Write “Do Not Forward”
b.Write “Address Correction Request”
v.Can find on MLS also
- Don’t market to any of these groups unless they are on the main equity list except for short sales and REOs
- It is okay if the subgroups get more marketing pieces from your sub-group list