All Forum Posts by: Anthony Caruso

A handwritten letter is a great introduction piece to use. It's short and to the point without being immediately deemed as 'junk mail', like many flashy postcards are.

That being said, I do recommend using a combination of letters, postcards, and flyers throughout your campaign so you can see what is most effective in your market.

A lot of boomer energy going on in this thread. Lol. Good for you man, I think this is a pretty interesting angle on house hacking. 

Hi @Deano Vulcano ,

These are some great points from @May Emery about determining your list criteria and marketing channels. Spending a little extra time/thought on building a targeted list is going to get you better results, and allow you to spend less money on marketing to leads with a poor chance at conversion. Many folks leave out this step and wonder why their marketing achieves average or poor results. 

Great input = Great output

Direct mail sounds like it would be a good starting point, since you're experienced with seller interaction and have a budget for marketing. It can be a costly marketing channel, but the leads are inbound and over time will be flowing in on a consistent basis, as long as you maintain marketing momentum by staying in front of sellers. As you become more comfortable and can generate trackable ROI with marketing directly to sellers, you can increase your spend or explore other lead gen strategies like digital marketing + SEO

Jerry is right, there's gold in those stickers. 

@Jason Malabute tell us a bit more about the lead types? are these vacant lots? Not everything can be skip traced (easily)

Hey @Cole Hoffmann

Email is pretty low conversion comparatively to other channels, but its essentially free. 10%+ open rate and 1%+ click through is a good starting metric to shoot for.

Once they're on your site, what do you want them to do? Fill out a request form? That's the go to, but some folks are weary about giving their info up right away. 

Design your site on what you want users to accomplish. Think of a creative way to engage them first, like some video content.

A website alone wont be a true source of traffic, you need to attach some form of marketing to get folks there.

Great SEO, affiliate links, and digital advertising are 3 methods to research for improving your sites lead gen capabilities.

Once your site is functioning correctly and you have your customer flow, you can tie in your outbound marketing to it as well (DM, RVM, email)

Before you dive too deep on the marketing, take a step back and evaluate your data. Are you targeting the right people, and does the property criteria match your ideal property type? Since you're looking for fix n flip / BRRRR, you'll want distressed properties.

As far as marketing you're on the right track. Direct mail, Cold calling, RVM/SMS (careful), email marketing : These are all proven channels to market directly to sellers. Consistency and personalization are 2 keys to success in marketing

Go on some apartment websites and look up comparable units in the area. See if they are offering it and what quality appliances. Dont buy a pos, but dont overdo it either. Factor this expense in based on 10-12 years, but also check manuf warranty to know what you're getting.

@Eric Abel Hey,
You are doing a great thing by driving for dollars since you are finding leads that no one else can pull from a list or a database system. Those are always considered high quality because of that.

The thing I would like to add is when you do pull a list or get leads makes sure they are in situations where they need to sell rather than might sell due to their circumstances. As an example if you pulled a high equity lead list with a high home owner age you may be thinking that there is an older person living there who may want to move out to a retirement home. But the truth is they don't have to move out, they just might. If you can tailor your searches to people in situations where if they don't make a deal with you they will have issues, it will increase your chances of finding a deal.

I hope this helps a bit.

The question I have is this. Do you think the crazy increase in home prices is valid, and that they are actually representative of the markets value for that property? Or is it inflated due to government policies, Covid, lows interest rates and other reasons, and it will go down? Cause if you are like me and think its all over valued, then a lot of people will be stuck with mortgages worth more than the property, and that leads to other issues.