All Forum Posts by: Anthony Caruso

Google voice is free and a good starter option. call tools and callrail are better paid options as you scale and/or introduce paid marketing. They have great KPI and tracking capabilities that really allow you to be effective with your marketing spend and trim the fat as you go. Cheers

Hey @Josh Coder! Driving for dollars leads are a great way to build up your marketing lists. Once you have a solid base of contacts, you can start to think about some marketing approaches. Letters and postcards certainly work, and I've repeatedly found that simple messaging is better. State your intentions, what you will do for them. Key part right there. Other than that its really a game of consistency. Lastly, honing in on your data will help you spend your marketing dollars most effectively, and reduce wasted impressions.

Supplement that with some email or rvm/text(check legality in your state). These are cheap and work in tandem with mailers. If you have the time, supplement with cold calling and dive right in!

Cheers

Yeah I cant imagine many folks would want to publicly state they use them! Its a competitive market these days.. But I'm sure they work. I see them in my neighborhood on telephone poles, sidewalks, etc.

Some of the best performing marketing channels for investors are a website, direct mail, social media + google ads, Cold calling, texting(if opted in). @Ben Jennings

you can create lists via an agent like @Josue Vargas mentioned, or you can create your own/ purchase one from a data provider. 

Hi @Rene Cazanas Jr and @J Zev J. ,

If you're looking to DIY, propstream and listsource are very popular around here. If you would like more guidance and research behind your data, check out OPENHOUSEit

Have you mailed to these folks before?

For a full service data provider, you could check out OPENHOUSEit

I like that sentiment @Ned Carey. Its true. I've been successful with postcards, letters, flyers, and everything in between as far as direct mail. Direct outreach is the way to go for fix and flips, especially if wholesale/tail margins are thin in your market.

Tell us a bit about who you're targeting? What types of motivators or distresses do they have?

Hey @Will Schafer, I agree with @Yoann Dorat in balancing your outbound/inbound channels if you have the budget. Channels like facebook and google ads can have a compounding effect once you get some momentum, where direct mail and cold call will always require an input to keep the leads going ($+time)

Spend most of your marketing budget on the leads that are most likely to convert, and vice versa for your lower quality leads. This method has vastly helped improve my clients marketing ROI. Its easy to get burned out from a poorly executed campaign.

It all starts with decisions driven by data. If you cant invest locally, which markets do you have knowledge in? which ones interest you? which do you have connections in? Where are people moving to and from in large numbers?

Analyze trends for home purchasing and rentals, depending on your strategy. Covid is causing people to creep further outside of cities, but it wont trend like that forever. 

Once you determine your market, its a matter of generating a list of properties and marketing to them in a variety of ways. Once you get to that step let me know and we can continue the convo.

What an incredibly long, yet completely unhelpful reply. Reads like a sales pitch.... because it is.

Anywho,

A great place to start generating leads would be through a REI list broker or database like listource, propstream, etc.

The part that takes some know how is the filtering, stacking, and prioritizing of your data for your marketing activities. Its easy to get burned out with junk leads and no cohesive marketing strategy, so make sure to spend time planning your campaigns.