I have $10,000 to spend on Marketing-What would you do?

[Deano Vulcano]

I want to spend at least $10k to start up a marketing campaign and then $2-3K per month. I know I know, you can get it for free by just reading through this website, I get it. Even though I`ve been doing this for 28 years and flipped 300+ houses, I`ve never had to do any marketing. Well, those days have changed. But, I`m a little bit old school, not quite up on all of the available technologies, but I`m willing to spend money for a coach to flatten the learning curve. 

With my years of experience I know exactly what to do when receiving a call from a motivated seller. I know how to do find out the sellers pain point and come up with a solution to their problem. I know how to do comps, estimate rehab costs, and give the seller different ways I can buy their house depending on their situation whether its cash, options, lease options, subject to`s, seller financing etc.

So, bottom line, if I can get sellers contacting me, I am very confident that, if their is ANY potential to do a deal I will find it, I just need to implement a system. 

Any suggestions?

Thanks for any input.

[Anthony Caruso]

Originally posted by @May Emery:

Direct mail has been effective for a lot of investors. You just want to make sure that you aren't contacting the same people as all those other investors. Absentee owners get way too many offers to buy their property so it is nearly impossible for you to stand out.

Work with a list broker. They can help you get a list of properties that fit your criteria. One to consider is Owners with Low Financial Stability Scores (FSS).

At any rate, don't spend your budget all at once. And take several approaches including internet, social media, telemarketing and mail.

Hi @Deano Vulcano ,

These are some great points from @May Emery about determining your list criteria and marketing channels. Spending a little extra time/thought on building a targeted list is going to get you better results, and allow you to spend less money on marketing to leads with a poor chance at conversion. Many folks leave out this step and wonder why their marketing achieves average or poor results. 

Great input = Great output

Direct mail sounds like it would be a good starting point, since you're experienced with seller interaction and have a budget for marketing. It can be a costly marketing channel, but the leads are inbound and over time will be flowing in on a consistent basis, as long as you maintain marketing momentum by staying in front of sellers. As you become more comfortable and can generate trackable ROI with marketing directly to sellers, you can increase your spend or explore other lead gen strategies like digital marketing + SEO